Amazon Account Banned: Guide for Prevention and Resolution

  • #Scale Insights Team
Amazon Account Banned seseo
Amazon Account Banned

Staring at an "Amazon Account Banned" message can feel like a nightmare for any seller. It not only stops sales dead in their tracks but can also throw a wrench into your business. 

But why does it happen, and what can you do to prevent or fix it? Fear not! This guide is your lifeline, packed with tips to keep your account in good standing and what to do if you hit a ban.

Stay tuned as we unveil the secrets to avoid getting banned and strategies to reclaim your Amazon presence. Your journey back to the marketplace starts here—let's dive in and turn things around!

Understanding Amazon Account Suspension

If you are an Amazon seller, it is crucial to understand the concept of account suspension. Amazon has strict rules and policies in place to maintain a safe and fair marketplace for all its users. Failure to comply with these policies can result in account suspension or even banning.

Types of Account Suspensions

Amazon can suspend your account in two ways: listing suspension and account suspension. Listing suspension means that Amazon has removed one or more of your listings from their website. Account suspension, on the other hand, means that Amazon has suspended your entire account, preventing you from selling any products on their platform.

Common Reasons for Suspension

There are several reasons why Amazon may suspend your account. Some of the most common reasons include:

  • Low performance metrics: Amazon expects sellers to maintain high performance metrics, including order defect rate, cancellation rate, and late shipment rate. Failure to meet these metrics can result in account suspension.

  • Policy violations: Amazon has strict policies in place to ensure a safe and fair marketplace. Violating these policies, such as selling counterfeit products or engaging in review manipulation, can result in account suspension.

  • Intellectual property infringement: If you are selling products that infringe on someone else's intellectual property, such as trademarks or copyrights, your account may be suspended.

Suspension vs. Banning

It is important to note the difference between account suspension and account banning. Account suspension is a temporary measure, and you can appeal the suspension by submitting a Plan of Action (POA) to Amazon. If Amazon accepts your POA, they will reinstate your account. However, if Amazon bans your account, it is a permanent measure, and you will not be able to sell on their platform again.

Why Do Amazon Accounts Get Banned?

If you're an Amazon seller, you know how important it is to maintain a good standing with the platform. However, there are times when your account may get banned. In this section, we'll dive into the common reasons Amazon bans accounts, including policy violations, suspicious activity, and payment issues, providing clarity on Amazon's policies.

Policy Violations

One of the most common reasons for Amazon account ban is policy violations. Amazon has strict policies in place that sellers must adhere to. If you violate any of these policies, your account may be suspended or banned. Some common policy violations include:

  • Selling counterfeit or restricted products

  • Providing misleading information or failing to provide accurate information

  • Engaging in fraudulent activities, such as fake reviews or fake orders

  • Violating Amazon's code of conduct

Suspicious Activity on Amazon

Amazon is always on the lookout for suspicious activity on its platform. If it detects any suspicious activity on your account, it may suspend or ban your account. Some examples of suspicious activity include:

  • Opening multiple accounts

  • Using a VPN to access your account

  • Using a stolen credit card to make purchases

  • Using bots or automated software to generate reviews or orders

Payment Issues

Another common reason for Amazon account ban is payment issues. If you have any outstanding payments or Amazon is unable to charge your credit card, your account may be suspended or banned. It's important to keep your payment information up-to-date and ensure that you have sufficient funds to cover any fees or charges.

Preventing Your Amazon Account from Getting Banned

As an Amazon seller, you want to ensure that your account is in good standing to avoid any potential bans. Here are some tips to help you prevent your Amazon account from getting banned:

Adhering to Amazon's Policies and Guidelines

Amazon has strict guidelines and policies that all sellers must adhere to. It is important to read and understand these policies to avoid any potential violations that could lead to a ban. Some key policies to keep in mind include:

  • Product listing policies: Ensure that your product listings are accurate and comply with Amazon's guidelines. This includes providing truthful and complete information about your products, avoiding prohibited content, and following Amazon's product image requirements.

  • Seller code of conduct: Amazon expects all sellers to maintain a high level of professionalism and customer service. This includes providing accurate product descriptions, fulfilling orders promptly, and responding to customer inquiries in a timely manner.

  • Review policies: Amazon strictly prohibits sellers from manipulating customer reviews. This includes offering incentives for positive reviews, creating fake reviews, or asking customers to remove negative reviews.

Ensuring Account Security

Securing your Amazon account is crucial to preventing unauthorized access and fraudulent activities that could lead to a ban. Here are some tips to help you keep your account secure:

  • Use a strong password: Choose a unique and complex password that is difficult to guess. Avoid using the same password for multiple accounts.

  • Enable two-factor authentication: Two-factor authentication adds an extra layer of security to your account by requiring a second form of authentication, such as a text message or app notification, in addition to your password.

  • Monitor your account activity: Regularly check your account for any unauthorized activity, such as changes to your account information or suspicious orders.

  • Avoid sharing your account information: Never share your Amazon account information with anyone, including friends or family members.

Steps to Take After Your Amazon Account is Banned

Receiving a ban notice from Amazon can be a frustrating experience, but it is important to stay calm and take the necessary steps to get your account reinstated. Here are some steps you can take after your Amazon account is banned:

Understanding the Ban Notice

The first step is to carefully review the ban notice from Amazon to understand the specific reasons behind the account suspension. This will help you identify the issues that caused the ban and address them effectively in your appeal. Make sure to read the notice thoroughly and take note of any deadlines or instructions provided.

Preparing Your Appeal

The next step is to prepare an effective appeal. Start by gathering all necessary documentation, such as invoices, receipts, and shipping labels, to support your case. Craft a concise and factual appeal letter that clearly addresses the issues identified in the ban notice. Be sure to include a Plan of Action (POA) that outlines the steps you will take to prevent future issues.

When communicating with Amazon, always remain professional and polite. Avoid making exaggerated or false claims, as this can harm your case. It is also important to follow up on your appeal regularly and provide any additional information requested by Amazon.

If your appeal is denied, you can still try to get your account reinstated by submitting a new appeal with updated information or by contacting Amazon customer service for further assistance. However, it is important to address all issues identified in the ban notice and provide a strong case for reinstatement.

How to Submit an Appeal to Amazon

If your Amazon account has been banned, you can submit an appeal to Amazon to try and get your account reinstated. Here are the steps you need to follow to submit an appeal to Amazon:

  1. Log in to your Amazon Seller Central account and go to the Performance section.

  2. Click on the Account Health option.

  3. Select the issue that caused your account to be suspended and click on the Appeal button.

  4. Provide all the necessary documents to support your appeal. These documents may include invoices, receipts, and shipping labels.

  5. Write a Plan of Action (POA) alongside the letter that explains why you should get unbanned. Make sure your POA is clear, concise, and addresses all the issues that caused your account to be suspended. Your POA should include the following information:

  • What caused the issue(s) that led to your account suspension.

  • What steps you have taken to correct the issue(s).

  • What steps you will take to prevent the issue(s) from happening again in the future.

Submit your appeal and wait for Amazon's response. Note that it can take some time until you receive a response.

It's important to note that Amazon takes account suspensions seriously and may require additional information before reinstating your account. Be patient and provide all the necessary information to support your appeal. If your appeal is denied, you may submit a new appeal with additional information or consider consulting legal counsel.

What to Do If Your Appeal Is Denied

If your appeal is denied, don't panic. There are still a few things you can do to try and get your Amazon account reinstated.

First, review the reason for your suspension and the response from Amazon. Make sure you understand exactly why your appeal was denied. This will help you identify any areas where you can improve your appeal.

Next, consider submitting a revised appeal. Take the feedback you received from Amazon and use it to strengthen your appeal. Make sure you address all the issues that led to your suspension and provide a detailed plan of action to prevent them from happening again.

If you're still having trouble getting your account reinstated, consider seeking external advice or support. There are many third-party services and consultants that specialize in helping Amazon sellers with account suspensions. Just be sure to do your research and choose a reputable provider.

Finally, be patient. Amazon's appeal process can be lengthy, but it's important to stay persistent and keep working to get your account reinstated. With the right approach and a bit of luck, you can get back to selling on Amazon in no time.

Preventing Future Amazon Account Issues

To avoid future Amazon account issues, it is crucial to implement strategies that will keep your account in good standing. Here are some tips to help you maintain a healthy Amazon account:

Regular Account Audits

Regularly auditing your Amazon account can help you identify potential issues before they become major problems. You can use Amazon's performance metrics to monitor your account's health and identify areas that need improvement. Some of the key performance metrics to monitor include:

  • Order defect rate (ODR)

  • Late shipment rate

  • Pre-fulfillment cancel rate

By monitoring these metrics, you can identify patterns and take corrective action to prevent future issues.

Stay Updated on Amazon's Policies

Amazon's policies and guidelines are constantly changing, so it's important to stay up-to-date on the latest changes. You can subscribe to Amazon's seller newsletter to receive updates on policy changes and other important information.

In addition, you should regularly review Amazon's policies and guidelines to ensure that you are in compliance. Some of the key policies to be aware of include:

  • Product detail page rules

  • Prohibited seller activities and actions

  • Product authenticity and condition guidelines

Maintain Accurate Product Listings

Maintaining accurate product listings is essential for avoiding future Amazon account issues. Make sure that your listings are complete and accurate, including detailed product descriptions, high-quality images, and accurate pricing information.

In addition, you should monitor customer feedback and reviews to identify any issues with your products or listings. Addressing customer concerns promptly can help you maintain a positive reputation and avoid negative feedback.


In closing, navigating an Amazon account banned situation can be daunting, but it's not the end of your seller story. Armed with the right knowledge and strategies from our guide, you're now equipped to avoid common pitfalls and take decisive action if a ban occurs. Remember, prevention is key, and should a ban happen, prompt resolution is your comeback path. 

Embrace these best practices, and you'll strengthen your standing on Amazon, ensuring a smoother selling journey ahead. With this guide, you're set to turn any setback into a stepping stone for success. Keep selling, keep thriving!

Frequently Asked Questions

How do I get my Amazon account unbanned?

If your Amazon account has been suspended or banned, the first step is to understand the reason for the suspension. Once you have identified the issue, you can create a plan of action that addresses the root cause of the problem and outlines the steps you will take to prevent it from happening again. Submit the plan of action to Amazon for review and wait for their response. If your plan of action is accepted, your account will be reinstated. If not, you can continue to appeal and make necessary adjustments until your account is reinstated.

What happens if your Amazon account gets banned?

If your Amazon account gets banned, you will no longer be able to sell on the platform. All of your listings will be removed, and you will not be able to access your account. You may also be subject to financial penalties, depending on the severity of the violation.

Why did Amazon restrict my account?

Amazon may restrict your account for a variety of reasons, including selling counterfeit or prohibited items, violating Amazon's policies, receiving too many negative reviews, or having a high rate of order defects. It is important to thoroughly understand Amazon's selling policies and restrictions to avoid account restrictions.

Can I make another Amazon account after being banned?

No, you cannot create another Amazon account after being banned. Amazon has strict policies against creating multiple accounts, and doing so can result in permanent suspension. It is important to address the root cause of the suspension and create a plan of action to prevent future violations.