Sellics, originally an Amazon PPC and analytics platform, has shifted its focus after being acquired by Perpetua. This article provides a comprehensive review of Sellics' discontinued pricing plans and the implications of its transition to Perpetua. It highlights the key differences in pricing, features, and strategy between Sellics and Perpetua, offering insights into how these changes affect Amazon sellers' advertising needs. By comparing these platforms, the guide aims to help Amazon PPC managers and sellers make informed decisions about their advertising strategy, encouraging them to consider the most optimal alternative solutions.