Sellics(Now Perpetua) Pricing & Plans: What You Need to Know

Introduction to Sellics

Amazon PPC managers and sellers often face challenges in maximizing their advertising ROI, optimizing bids, and managing keyword strategies effectively.

Sellics, an Amazon PPC and analytics platform, originally aimed to address these needs through its rule-based PPC automation, profit tracking, and SEO optimization tools tailored for Amazon sellers and vendors. However, following its acquisition by Perpetua in 2022, Sellics is no longer available to new users, with existing users being directed to transition to Perpetua.

While Sellics offered pricing plans designed to cater to different sellers’ needs, Perpetua's shift emphasizes AI-driven strategies and advertising-focused solutions. This transition may not align with the broader, seller-focused tools previously available in Sellics, which poses a critical point to evaluate for PPC managers who relied on Sellics’ offerings.

In this article, we’ll review Sellics’ discontinued pricing models, explore how the transition to Perpetua impacts PPC management, and highlight why Scale Insights is a strong alternative for Amazon PPC managers. Scale Insights provides flexible ASIN-based pricing, advanced rule-based automation, and comprehensive access to features across all plans, making it an ideal choice for sellers seeking a cost-effective and scalable PPC solution.

Impact of the Sellics to Perpetua Transition

The acquisition of Sellics by Perpetua represents a shift in focus and approach for Amazon sellers who previously relied on Sellics' broader set of tools. Here’s how this transition affects current and prospective users:

1. Shift from Seller-Centric to Ad-Centric Approach:

- Sellics: Offered a comprehensive range of tools aimed at enhancing overall seller performance, including SEO optimization and profit tracking.

- Perpetua: Focuses primarily on AI-driven advertising automation, which optimizes ad spend but may not fully address the broader operational needs of some sellers, particularly those who value direct control over their PPC strategies.

2. Changes in Pricing Models:

- Sellics: Provided predictable, sales-based pricing that aligned with the seller's performance, making it easier to budget and plan.

- Perpetua: Implements ad spend-based pricing, which can result in fluctuating costs that are more variable and potentially less predictable for budget-conscious PPC managers.

3. Feature Accessibility and Customization:

- Sellics: Allowed users to access a variety of tools with clear pricing tiers and direct rule-based automation, providing PPC managers with straightforward control over their campaigns.

- Perpetua: Offers advanced AI-driven features, which may limit the level of direct control and customization available to users who preferred Sellics’ more hands-on approach.

4. Implications for Existing and New Users:

- Current users need to assess whether Perpetua’s focus aligns with their specific needs, especially if they valued the broader range of seller tools available in Sellics.

- New users exploring options must consider if Perpetua’s AI-driven strategies meet their requirements or if a platform like Scale Insights, which emphasizes flexibility, precise control, and user-friendly automation, might be a better fit.

This transition highlights the importance of choosing a PPC management platform that aligns with your business's specific needs—whether that’s Perpetua’s AI-driven approach or Scale Insights’ adaptable, advanced rule-based, cost-effective solutions.

Pricing Comparison: Sellics vs. Perpetua vs. Scale Insights

Key Comparisons and Strengths of Scale Insights Pricing:

- ASIN-Based Pricing Flexibility:
Unlike Sellics, which used sales-based pricing, and Perpetua, which scales with ad spend, Scale Insights offers ASIN-based pricing.

This approach allows PPC managers to control costs precisely by selecting the exact number of ASINs they want to automate, providing unmatched flexibility and predictability in budgeting.

- Predictable Costs:
Scale Insights provides consistent, predictable pricing unaffected by fluctuations in sales volume or ad spend, making it easier for PPC managers to manage their advertising budgets effectively.

- Scalable Solutions:
With pricing that scales based on ASIN count rather than sales or ad spend thresholds, Scale Insights is adaptable to businesses of all sizes, offering a clear path for growth without the complexities seen in competitor pricing models.

- Comprehensive Feature Access:
All Scale Insights plans include full access to features, ensuring that PPC managers can leverage the platform’s full capabilities regardless of their pricing tier, contrasting with Sellics’ and Perpetua’s tiered access and ad spend-linked features.

From Pricing to Features: Why Value Matters

Understanding the pricing structures of Sellics, Perpetua, and Scale Insights is essential, but pricing alone doesn’t tell the whole story. A tool’s true value lies in the features it offers and how well those features align with the specific needs of PPC management. While Sellics and Perpetua have distinct approaches to pricing—whether through sales volume or ad spend—the features available at each tier and their impact on your PPC strategy are just as critical.

In the next section, we’ll dive deeper into the features of each platform to see how they stack up beyond the numbers. By comparing the automation capabilities, usability, and overall access to tools, we’ll demonstrate why Scale Insights not only offers competitive pricing but also advanced functionalities that can drive real results for Amazon sellers.

Features Comparison: Sellics vs. Perpetua vs. Scale Insights

Key Takeaways:

- ASIN-Based Pricing Flexibility:
Unlike Sellics’ sales-based and Perpetua’s ad-spend-based pricing, Scale Insights allows PPC managers to control costs precisely by selecting the number of ASINs they wish to automate. This provides unmatched flexibility and predictability in budgeting.

- Comprehensive Feature Access:
Scale Insights offers full access to all features across its plans, contrasting with Sellics’ and Perpetua’s tiered or limited access models. This ensures users can fully leverage the platform’s capabilities without hidden costs or restrictions.

- Advanced Customization and Control:
Scale Insights excels with features like stackable bidding rules, customizable lookback periods, and advanced keyword management, which allow for tailored, precise ad campaign optimization that competitors do not match.

Conclusion

While Sellics provided Amazon sellers with a basic set of PPC management tools and Perpetua has shifted towards AI-driven solutions with a focus on ad spend, Scale Insights stands out as the superior choice for Amazon PPC management. The transition from Sellics to Perpetua has left some users needing to re-evaluate whether these platforms meet their needs, particularly in terms of pricing flexibility and comprehensive feature access.

Scale Insights offers a clear advantage with its ASIN-based pricing, allowing PPC managers to pay only for what they choose to automate, providing unmatched cost predictability and control. Unlike the more rigid or variable pricing models of Sellics and Perpetua, Scale Insights’ approach empowers sellers to scale their advertising efforts efficiently, without unexpected costs tied to sales or ad spend thresholds.

Moreover, Scale Insights excels with advanced rule-based automation, robust analytics, and full feature access across all plans, ensuring that sellers have the tools and insights they need to drive their advertising success. Whether you’re a small seller looking to optimize a few ASINs or a larger business managing a complex catalog, Scale Insights offers the flexibility, control, and value that modern Amazon sellers need.

For Amazon PPC managers seeking a platform that balances powerful features with flexible pricing, Scale Insights emerges as the top choice. Explore Scale Insights today with a risk-free 30-day trial—no credit card required—and discover how it can transform your Amazon advertising strategy.

Here’s a closer look at how Scale Insights’ sophisticated automation can transform your PPC strategy:

Details on Scale Insights’ 12 Proprietary Algorithms – Flexible Automation

Dynamic Bidding Rule

The Dynamic Bidding Rule analyzes and adjusts keyword bids based on performance to help you achieve your target ACoS. By evaluating keyword statistics over a set period, the rule optimizes bids to ensure that high-performing keywords maintain or improve their rankings, while low-performing keywords receive lower bids to control ad spend.

This feature is advantageous because it allows for more granular control over your advertising budget, ensuring that resources are allocated where they will have the most impact. By fine-tuning bids daily, the rule helps avoid overbidding on keywords with unsustainable results and prevents underbidding on keywords that could still deliver value.

For example, if a keyword consistently delivers sales but at a high ACoS, the Dynamic Bidding Rule will gradually reduce the bid until the target ACoS is met, thereby improving profitability while maintaining keyword visibility. Conversely, if a keyword shows promise but isn't receiving enough impressions, the rule can incrementally increase the bid to boost its visibility without overspending.

Import Rule

The Import Rule automatically gathers performing search terms or product targets by analyzing their aggregated data across multiple ad groups, then adds them to enhance your selected ad groups. This rule streamlines the process of incorporating search terms or product targets that perform well, ensuring that your chosen ad group is optimized based on a thorough automated data analysis.

By focusing your budget and efforts on these proven performers, identified through aggregated performance data, the Import Rule enables more efficient ad spend and faster, better overall campaign results.

For example, if search terms across several ad groups show strong sales performance when aggregated, the Import Rule will identify these terms and add them as keywords into your selected ad group. This approach ensures that your selected ad group quickly benefits from these top-performing search terms, allowing you to allocate budget effectively and improve your campaign's efficiency and effectiveness.

Negative Rule

The Negative Rule helps you automatically identify and remove non-converting keywords by analyzing their aggregated performance across multiple campaigns. You can set specific criteria—such as a certain number of clicks without orders—based on which the rule will filter out ineffective search terms. These underperforming search terms are then automatically added as negative keywords within the relevant ad groups, refining your targeting and reducing wasted ad spend.

This rule allows you to focus your ad budget more effectively on keywords that drive conversions. By enabling you to define the criteria, the process ensures that your ad spend is directed toward the most effective keywords, improving overall campaign efficiency and maximizing return on investment.

For example, if you set the criteria to flag search terms that receive 20 clicks without generating an order, the Negative Rule will automatically convert these into negative keywords. This prevents them from triggering your ads and conserves your budget for more productive keywords.

Negative Word Rule

The Negative Word Rule enhances ad targeting by filtering out irrelevant words from search terms. It dissects search terms into individual words and analyzes their performance across multiple campaigns. By aggregating this data, the rule identifies non-performing words that consistently fail to convert, ensuring your ads are triggered only by search terms that exclude these ineffective words.

Once these underperforming words are identified, the rule automatically adds them as negative phrase keywords to the ad groups you've selected. This process prevents your ads from being shown for irrelevant searches, allowing you to allocate your ad spend more efficiently.

For example, if the word "bike" appears in search terms but consistently fails to generate sales, the rule will exclude it as a phrase match from your ad targeting. This adjustment redirects your budget toward more effective terms, leading to more precise ad targeting, reduced wasted spend, and an overall improvement in your return on ad investments.

Day Parting Rule

The Day Parting Rule optimizes ad performance by enabling you to schedule your ads to run during specific hours of the day, targeting the times when your customers are most active. This feature helps prevent issues like click fraud by allowing you to avoid periods when competitors might be using click farms to deplete your ad budget. By scheduling your ads to appear only during peak performance times, you can ensure that your ad spend is used more efficiently.

In practice, this rule allows you to pause ads during off-hours, such as late at night, when conversions are low, and resume them during times of high customer activity. For instance, if you discover that your ads are frequently clicked by bots or competitors after midnight, the Day Parting Rule can prevent your budget from being wasted on non-converting clicks by disabling ads during those hours.

Moreover, by enabling your ads only during the times of day when conversions are highest, the Day Parting Rule can significantly improve your campaign’s return on investment. For example, if your data shows that conversions are more likely to occur between 8 AM and 12 PM, this rule ensures that your ads are active during those hours, leading to higher sales and a more efficient use of your advertising budget.

Revive Rule

The Revive Rule is specifically designed to re-engage underperforming keywords that have shown strong performance in the past but are no longer receiving traffic. By identifying these keywords based on customizable criteria, this rule increases their bids incrementally to improve their chances of regaining visibility and performance.

The Revive Rule works by analyzing the last 30 days of keyword statistics, with the option to extend this analysis up to 90 days. It identifies keywords that have historically driven significant traffic and conversions but have recently stopped receiving impressions or clicks. These keywords are then gradually revived by increasing their bids, aiming to meet a target ACoS or until they become active again.

For example, if a keyword had previously contributed significantly to your sales but recently dropped off in performance, the Revive Rule will begin to incrementally increase its bid. This calculated adjustment is designed to help the keyword regain its previous performance levels, improving its visibility and positioning in the ad auction without abruptly overbidding. This ensures that potentially valuable keywords are not prematurely abandoned, thereby maximizing the effectiveness of your campaigns.

Blacklist Rule

The Blacklist Rule enhances your ad campaign efficiency by excluding keywords that are irrelevant to your target audience. You can compile a list of these keywords, and the rule will automatically add them as negative exact or phrase keywords to your assigned ad groups. This ensures that your ads aren’t triggered by searches that include these irrelevant terms, focusing your budget on more promising keywords that are likely to drive conversions.

For instance, if the keyword "cheap" doesn’t align with your premium product offerings, adding it to the blacklist ensures that this keyword is excluded from your campaigns. This prevents wasted ad spend on unqualified traffic, allowing you to allocate your budget more effectively.

Whitelist Rule

The Whitelist Rule safeguards your top-performing keywords by preventing them from being accidentally excluded from your campaigns. It does this by protecting these keywords from being negated or removed by any other rules you may have applied. This ensures that these crucial keywords remain active in your ad groups, maintaining their contribution to your campaign's success.

For example, if the keyword "premium" consistently drives high traffic and conversions, the Whitelist Rule will ensure that it remains active, even if other rules might suggest its exclusion. This protection helps maximize your ad’s reach and effectiveness by keeping your best-performing keywords in play.

Status Rule

The Status Rule allows you to automatically pause or activate ad groups and campaigns based on specific performance conditions you set. This feature offers precise control over your ad management, enabling you to tailor responses to underperforming or over performing elements within your campaigns.

By using the Status Rule, you can ensure that your ad budget is allocated more efficiently, preventing waste on underperforming campaigns and maximizing the impact of successful ones.

For instance, you might set a Status Rule for Ad Group 1 to automatically pause only that specific ad group if it underperforms, allowing other parts of your campaign to continue running. Conversely, you could set a different rule for Ad Group 2 to pause both the ad group and its entire campaign if it doesn't meet your performance targets. This flexibility allows you to fine-tune your campaign management strategy, ensuring that your ads are always aligned with your performance goals.

Placement Rule

The Placement Rule is designed to optimize your ad visibility by automatically adjusting your campaign's placement settings based on performance. You can set specific criteria, including the campaign’s Top of Search (TOS) percentage, the incremental or decremental value, and performance metrics such as conversion rates and ACoS.

This rule stands out because it dynamically adjusts your ad placements in high-impact positions, like Top of Search or Product Pages, ensuring your best-performing campaigns reach the most relevant audience. Unlike static settings, this rule adapts as performance data is analyzed, optimizing your campaign placements for maximum impact.

Your most effective campaigns can receive optimal visibility, leading to improved campaign performance and a higher return on investment. By strategically focusing your budget on high-performing placements, the Placement Rule helps you achieve your advertising goals more efficiently.

For example, if a campaign consistently delivers strong results but isn’t fully optimized for visibility, the Placement Rule can automatically increase its TOS percentage, ensuring that the campaign’s ads appear more frequently at the top of search results. This leads to higher click-through rates and conversions, maximizing the impact of your ad spend.

Daily Budget Rule

The Daily Budget Rule allows you to dynamically adjust your campaign's daily budget based on either the day of the week or the campaign's performance metrics that you set. Instead of automatically identifying days with higher or lower sales, the rule operates based on the parameters you define, such as specific days of the week or performance thresholds like ACoS or conversion rates.

You can set the rule to increase the budget on days when you anticipate higher sales or reduce it when the campaign underperforms.

Additionally, if certain performance criteria are met—like achieving a specific conversion rate or staying within a target ACoS—the rule can adjust the budget accordingly. These adjustments happen once daily, based on the data analyzed at midnight, ensuring your campaigns remain aligned with your performance goals without requiring constant manual oversight.

For example, you might configure the rule to increase the budget by 50% on Saturdays, when you typically see higher sales, while decreasing it by 33% on Mondays if performance tends to drop. The rule can then further adjust the budget within the same day based on campaign performance, such as increasing the budget when the ACoS is below 20% or decreasing it when conversions fall below 5%. This flexibility allows you to optimize your ad spend effectively, ensuring your budget is allocated where it can generate the best results.

Default Bid Rule

The Default Bid Rule allows you to set and adjust default bids specifically for legacy auto campaigns that do not have the four targeting groups (close match, loose match, substitutes, complements), providing better control over your ad spend. This rule automatically adjusts the default bids based on the campaign's performance, ensuring that your bids are aligned with your target ACoS.

This feature is particularly advantageous for older campaigns where granular bid control is not available through the four targeting groups.

By dynamically adjusting bids, the Default Bid Rule helps you maintain an optimized bidding strategy, ensuring that your ad spend is efficiently used to meet your advertising goals.

For example, if a legacy auto campaign is performing well but not fully optimized, the Default Bid Rule can lower the default bid to bring the ACoS within your target range, thereby improving the campaign’s profitability. Conversely, if the campaign is not generating sufficient clicks or sales, the rule can increase the default bid to capture more impressions, driving higher traffic and potentially increasing sales. This ensures that even without the granular control available in newer campaigns, your legacy campaigns remain competitive and cost-effective.

Looking to Enhance Your Amazon PPC Strategy?

While Sellics offered a solid suite of features with its rule-based automation and sales-focused pricing, its recent transition to Perpetua's AI-driven, ad spend-based model may not align with the needs of all Amazon sellers, particularly those seeking greater control and predictable costs. For Amazon PPC managers who prioritize flexibility, precision, and cost-efficiency, Scale Insights stands out as a leading alternative. Scale Insights' ASIN-based pricing model and advanced rule-based automation provide the versatility and comprehensive control needed to fine-tune your advertising strategies without the complexity of variable costs.

Scale Insights supports Amazon marketplaces in the United States, Canada, Mexico, United Kingdom, Germany, France, Italy, Spain, Netherlands, Japan, Singapore, and Australia.

Explore Scale Insights with a free 30-day trial—no credit card required—and experience the difference in Amazon PPC management today!