Top 10 Most Searched Keywords on Amazon (What Customers Are Looking For!)

  • #Scale Insights Team
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Most Searched Keywords on Amazon. A woman looking for specific item.

Have you ever wondered what the most searched keywords on Amazon are? As one of the largest online retailers in the world, Amazon offers a vast selection of products that can be overwhelming to navigate. However, although there are millions of Amazon shoppers searching for products daily, there are certain keywords that are still more popular than others.

From electronics to beauty products, the most searched keywords on Amazon can vary greatly depending on the time of year and current trends. For sellers, understanding what people are searching for can provide insight into what products are in high demand and help them optimize their listings for better visibility.

In this article, we will explore the most searched keywords on Amazon and what they reveal about consumer behavior and current trends. We will also provide tips for how to use this information to your advantage as an Amazon seller. So, read on to discover the top keywords that are driving traffic on this popular online marketplace.

Top 10 Most Searched Keywords on Amazon

If you are wondering what people are searching for on Amazon, you might be surprised to learn that the most searched keywords are quite diverse. Here are the top 10 most searched keywords on Amazon:

  1. Electronics: It's no surprise that electronics are the most searched-for items on Amazon. From smartphones to laptops, Amazon has a vast selection of electronic devices to choose from.

  2. Books: Amazon started as an online bookstore, and books remain one of the most popular items on the site. Whether you're looking for a bestseller or a rare edition, Amazon has it all.

  3. Clothing: Amazon has become a go-to destination for fashion lovers. With a wide range of clothing options, from high-end designer brands to affordable basics, Amazon has something for everyone.

  4. Beauty: From skincare to makeup, Amazon has a massive selection of beauty products. Whether you're looking for a new moisturizer or the latest lipstick shade, you'll find it on Amazon.

  5. Home and Kitchen: Amazon has a vast selection of home and kitchen products, from furniture to appliances. Whether you're looking to decorate your home or upgrade your kitchen, Amazon has everything you need.

  6. Toys and Games: Amazon is a popular destination for parents looking for toys and games for their kids. From board games to action figures, Amazon has a vast selection of toys and games for all ages.

  7. Sports and Outdoors: Whether you're an avid hiker or a casual gym-goer, Amazon has a wide range of sports and outdoor products. From fitness equipment to camping gear, Amazon has everything you need to stay active.

  8. Health and Personal Care: Amazon has a vast selection of health and personal care products, from vitamins to personal hygiene items. Whether you're looking to improve your health or maintain your hygiene, Amazon has you covered.

  9. Pet Supplies: Amazon has a wide range of pet supplies, from food to toys. Whether you have a dog, cat, or any other pet, Amazon has everything you need to keep them happy and healthy.

  10. Automotive: Amazon has a wide range of automotive products, from car parts to accessories. Whether you're looking to upgrade your car or maintain it, Amazon has everything you need.

Trends in Amazon Search Queries

When it comes to online shopping, Amazon is the go-to place for millions of people worldwide. With such a vast array of products and services, it's no wonder that Amazon search queries are constantly evolving. Here are some of the most significant trends in Amazon search queries.

Seasonal Trends

As expected, Amazon search queries tend to be seasonal. During the holiday season, searches for gifts, decorations, and festive food items are at an all-time high. In contrast, summer months see an increase in searches for outdoor activities and beachwear.

Electronic Gadgets Popularity

Electronic gadgets are always in demand, and Amazon search queries reflect this trend. Smartphones, laptops, and tablets are among the most searched for items on Amazon. In addition, smart home devices such as Amazon Echo and Google Home are also gaining popularity.

Home Essentials Demand

With the pandemic forcing people to spend more time at home, it's no surprise that home essentials are in high demand. Amazon search queries show that items such as cleaning supplies, home office equipment, and kitchen appliances are among the most searched-for items.

Keyword Analysis Strategies

Keyword research is a critical component when it comes to optimizing your product listings on Amazon. By understanding what keywords shoppers are using to search for products, you can improve your chances of being found in search results and ultimately increase your sales. Here are three keyword analysis strategies to help you get started.

Utilizing Amazon's Search Data

One of the best ways to conduct keyword research for Amazon is to use Amazon's own search data. Amazon provides a wealth of information about what shoppers are searching for, which can be used to identify high-traffic keywords and optimize your listings accordingly.

To access Amazon's search data, start by typing a relevant keyword into the search bar and taking note of the suggested search terms that appear. These suggestions are based on the most commonly searched keywords related to your query. You can also scroll to the bottom of the search results page to see a list of related search terms.

Competitive Keyword Research

Another effective keyword analysis strategy is to conduct competitive research. By analyzing the keywords your competitors are using in their product listings, you can identify new opportunities for optimization and gain a better understanding of the market.

To conduct competitive keyword research, start by identifying your top competitors in your product category. Then, analyze their product listings to see what keywords they are using in their titles, bullet points, and descriptions. Look for patterns and common themes, and consider incorporating similar keywords into your own listings.

Long-Tail Keyword Optimization

Finally, it's important to focus on long-tail keywords in your optimization efforts. Long-tail keywords are more specific and less competitive than broader keywords, making them easier to rank for and more likely to drive targeted traffic to your listings.

To identify long-tail keywords, consider using a keyword research tool such as Google Keyword Planner or SEMrush. These tools can help you identify relevant long-tail keywords based on search volume and competition level. Once you've identified your target long-tail keywords, be sure to incorporate them into your product titles, bullet points, and descriptions.

By utilizing these keyword analysis strategies, you can improve your Amazon product listings and increase your chances of being found by shoppers. Remember to focus on relevance, prioritize long-tail keywords, and stay up-to-date on changes to Amazon's search algorithms to stay ahead of the competition.

Impact of Customer Behavior on Search Trends

Customer behavior has a significant impact on Amazon's search trends. Here are a couple of ways in which their actions affect the keywords that people search for on the platform:

Shopping Events Influence

Amazon's shopping events, such as Prime Day and Black Friday, have a considerable influence on search trends. During these events, customers tend to search for deals and discounts on popular items, leading to a surge in search volume for specific keywords.

For example, during Prime Day, customers often search for keywords such as "Amazon Prime Day deals," "discounts," and "sales." Similarly, during Black Friday, customers search for keywords such as "Black Friday deals," "doorbusters," and "coupons."

Consumer Reviews and Feedback

Customer reviews and feedback also play a crucial role in determining search trends. When customers leave positive reviews for a product, it tends to rank higher in search results, leading to an increase in search volume for related keywords.

On the other hand, negative reviews can cause a product to drop in search rankings, leading to a decrease in search volume for related keywords. Therefore, customer feedback and reviews can impact Amazon's search trends.

Optimizing Product Listings for Search Visibility

When creating product listings on Amazon, it's important to optimize them for search visibility to increase the chances of customers finding your products. Here are some best practices to follow for optimizing your product listings:

Title and Description Best Practices

Your product title and description are important factors in determining search visibility. Make sure to include relevant keywords in your title and description, but avoid keyword stuffing. Your title should be concise and accurately describe your product. Use bullet points to highlight key features and benefits of your product in the description.

Visual Content Relevance

Visual content is also important for search visibility. Use high-quality images that accurately represent your product. Include multiple images from different angles to give customers a better idea of what they're buying. You can also use videos or 360-degree views to showcase your product.

In addition, make sure to optimize your images by using relevant file names and alt tags. This will help search engines understand what your images are about and improve your search visibility.

By following these best practices, you can improve the search visibility of your product listings on Amazon and increase your chances of reaching more customers.


Understanding the most searched keywords on Amazon empowers sellers to optimize their listings and tap into current consumer trends. These top 10 keywords are invaluable for honing in on what customers are actively seeking, enabling sellers to align their products with market demand.

For Amazon sellers, it's clear that success hinges on the ability to anticipate and react to consumer search behavior. Stay proactive, monitor search trends, and keep your listings optimized to ensure you're catching the attention of eager buyers. Elevate your Amazon presence by acting on these keyword insights—your next bestseller could be just one strategic update away. 

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Frequently Asked Questions

How do I find highly searched items on Amazon?

To find highly searched items on Amazon, you can use the Amazon search bar to enter a keyword related to your product. Amazon will then suggest related keywords that users frequently search for. You can also use Amazon's Best Sellers and Hot New Releases sections to see what products are currently popular.

What do people search for on Amazon?

People search for a wide variety of products on Amazon, including electronics, home goods, clothing, books, and more. Some of the most popular search terms on Amazon include "iPhone," "Bluetooth headphones," "Instant Pot," "yoga pants," and "Harry Potter."

What is Amazon keyword research?

Amazon keyword research involves identifying the keywords that people use to search for products on Amazon. By conducting keyword research, you can optimize your product listings to appear higher in search results and attract more customers.

How do I find the most selling product online?

To find the most selling product online, you can use Amazon's Best Sellers section, which lists the top-selling products in each category. You can also use tools like Jungle Scout and Helium 10 to analyze sales data and identify popular products.

What are high-traffic keywords?

High-traffic keywords are keywords that are frequently searched by users. By targeting high-traffic keywords in your product listings, you can increase your visibility on Amazon and attract more customers.

How do I find trending items for dropshipping?

To find trending items for dropshipping, you can use tools like Google Trends and TrendHunter to identify popular products. You can also use Amazon's Best Sellers section and social media platforms like Instagram and Pinterest to see what products are currently popular.