Scale Insights Team
Looking to give your sales a big lift on Amazon in 2024? Dive into the world of Amazon Platinum Keywords, your secret weapon for standing out in a crowded marketplace.
These special keywords are more than just search terms; they're a powerhouse strategy to get your products noticed by more shoppers. Imagine your items popping up first, catching eyes and drawing clicks.
In this guide, we'll walk you through how to harness the power of Platinum Keywords to climb the ranks and make your products irresistible to buyers.
Whether you’re a seasoned seller or just starting out, mastering these keywords can transform your Amazon journey, leading to more views, more clicks, and most importantly, more sales.
Get ready to boost your sales in 2024 with our insider tips on Amazon Platinum Keywords!
What is a Platinum Keyword on Amazon?
Platinum keywords make it easier for customers to find your products on Amazon. They let you organize your items in a way that's simple to browse, both on your own web store and on product pages. Plus, they help you sort your goods into categories and make your product listings look nicer and more appealing.
Platinum Keywords vs Regular Keywords
The main difference between platinum keywords and regular keywords is that platinum keywords are only available to Amazon Platinum Sellers, while regular keywords are open to all sellers.
Platinum keywords are a type of backend search term that allows Amazon Platinum Sellers to add additional keywords to their product listings. These keywords are not visible to customers, but they play a critical role in optimizing the search results for the product.
Unlike regular keywords, platinum keywords have a higher priority in Amazon's search algorithm, which means that products with platinum keywords are more likely to appear at the top of the search results. This can lead to increased visibility and sales for Amazon Platinum Sellers.
In summary, platinum keywords are a powerful tool for Amazon Platinum Sellers to optimize their product listings for search results. By using platinum keywords, sellers can increase their visibility and improve their chances of making sales.
How to Become an Amazon Platinum Seller?
To become an Amazon Platinum Seller, you must meet certain criteria set by Amazon. These criteria are based on your sales performance, customer service, and overall reputation on the platform.
Here are some steps you can take to increase your chances of becoming a Platinum Seller:
-
Maintain a high level of customer satisfaction: Amazon places a lot of emphasis on customer satisfaction, and it's one of the key factors that they use to determine your eligibility for Platinum Seller status. Make sure that you are providing excellent customer service and addressing any issues or concerns that your customers may have.
-
Offer competitive pricing: Amazon is a highly competitive marketplace, and offering competitive pricing is essential if you want to succeed. Make sure that your prices are competitive with other sellers in your category and that you are offering a good value for your customers.
-
Optimize your product listings: Your product listings are your storefront on Amazon, and they play a critical role in your success on the platform. Make sure that your listings are well-written, informative, and optimized for search engines. Use relevant keywords, high-quality images, and clear product descriptions to make your listings stand out.
-
Maintain a high level of sales performance: To become a Platinum Seller, you must have a proven track record of high sales performance on Amazon. Make sure that you are consistently meeting or exceeding your sales goals and that you are maintaining a healthy sales history on the platform.
-
Follow Amazon's policies and guidelines: Amazon has strict policies and guidelines that sellers must follow. Make sure that you are familiar with these policies and that you are following them. Violating Amazon's policies can result in account suspension or even permanent banishment from the platform.
How to Find Amazon Platinum Keywords for Your Products?
Researching Platinum Keywords is an essential step in optimizing your product listings on Amazon. Here are some strategies to help you identify effective Platinum Keywords:
-
Use Amazon's built-in Keyword Research tool to discover relevant keywords that potential customers use to search for products similar to yours. You can also use third-party tools like Helium 10 or MerchantWords to find high-value keywords.
-
Analyze your product's top competitors to discover potential Platinum Keywords that are proving successful in similar product categories. Identify the keywords that your competitors are using in their product listings, and consider incorporating them into your own listings.
-
Use long-tail keywords that are specific to your product's features, benefits, and use cases. This will help you target customers who are looking for exactly what your product offers.
Analyzing Competitors' Keywords
Analyzing Competitors' Keywords is another effective strategy for finding Platinum Keywords. Here's how to do it:
-
Identify your top competitors in your product category.
-
Analyze their product listings to discover the keywords they are using in their titles, bullet points, and descriptions.
-
Use a tool like Jungle Scout or AMZScout to identify the Platinum Keywords that your competitors are using.
Why is Amazon SEO Important?
Amazon SEO or Search Engine Optimization refers to the process of optimizing your product listings to rank higher in Amazon's search results.
When customers search for a product on Amazon, they are likely to click on the products that appear on the first page of the search results. Therefore, it is essential to optimize your product listings to rank higher in the search results and increase your visibility and sales.
Amazon SEO is also crucial because it helps you target specific keywords and phrases that your customers are searching for. By optimizing your product listings for these keywords, you can increase your chances of appearing in relevant search results and attracting potential customers.
Moreover, Amazon's search algorithm is designed to match the search query and shopping intent of the customer with the product search results. Therefore, optimizing your product listings with relevant keywords and phrases can help your products appear in front of the right audience.
Best Practices for Implementing Platinum Keywords in Your Amazon Listings
When it comes to Amazon SEO, incorporating platinum keywords into your product listings can help you reach a wider audience and boost your sales. Here are some best practices for implementing platinum keywords in your Amazon listings:
Crafting a Compelling Product Title
Your product title is the first thing potential customers will see, so it's important to make it compelling and informative. Incorporating platinum keywords into your product title can help improve its visibility and relevance in Amazon search results. To craft a compelling product title, consider the following tips:
-
Keep it concise: Your product title should be brief and to the point, ideally no more than 80 characters.
-
Include important information: Your product title should include the brand name, product name, and any key features or benefits.
-
Use descriptive language: Use descriptive language to highlight the unique features and benefits of your product.
-
Incorporate platinum keywords: Incorporate relevant platinum keywords into your product title to improve its visibility in Amazon search results.
Writing Descriptive Bullet Points
Your product's bullet points are an opportunity to provide detailed information about your product's features and benefits. Incorporating platinum keywords into your bullet points can help improve their relevance and visibility in Amazon search results. To write effective bullet points, consider the following tips:
-
Keep it concise: Your bullet points should be brief and to the point, ideally no more than 200 characters each.
-
Highlight key features and benefits: Use bullet points to highlight the most important features and benefits of your product.
-
Use descriptive language: Use descriptive language to help potential customers understand what makes your product unique.
-
Incorporate platinum keywords: Incorporate relevant platinum keywords into your bullet points to improve their visibility in Amazon search results.
Developing an Informative Product Description
Your product description is an opportunity to provide detailed information about your product's features, benefits, and uses. Incorporating platinum keywords into your product description can help improve its relevance and visibility in Amazon search results. To develop an informative product description, consider the following tips:
-
Keep it concise: Your product description should be brief and to the point, ideally no more than 2000 characters.
-
Highlight key features and benefits: Use your product description to provide detailed information about your product's key features and benefits.
-
Use descriptive language: Use descriptive language to help potential customers understand what makes your product unique.
-
Incorporate platinum keywords: Incorporate relevant platinum keywords into your product description to improve its visibility in Amazon search results.
Common Mistakes to Avoid with Platinum Keywords
When it comes to selecting and using Platinum Keywords on Amazon, there are several common mistakes that sellers make. These mistakes can hinder your sales and visibility on the platform. Here are some of the common mistakes to avoid:
1. Not Conducting Keyword Research
One of the biggest mistakes that sellers make is not conducting proper keyword research. Without knowing the relevant and popular keywords in your niche, you won't be able to optimize your listings effectively. It's important to use tools like Amazon's built-in Keyword Research tool, MerchantWords, and Google Keyword Planner to identify relevant keywords that potential customers are using to search for products similar to yours.
2. Using Irrelevant Keywords
Another mistake that sellers make is using irrelevant keywords in their listings. It's important to use keywords that are relevant to your product and niche. Using irrelevant keywords can lead to low click-through rates and hurt your visibility on Amazon. Make sure to use keywords that accurately describe your product and its features.
3. Not Using All Available Characters
Platinum Keywords allow you to use up to 250 bytes of characters in your listing. However, many sellers fail to use all available characters. Not using all available characters means that you're missing out on potential opportunities to optimize your listing and increase your visibility on Amazon. Make sure to use all available characters and include as many relevant keywords as possible.
4. Using Duplicate Keywords
Using duplicate keywords in your listing can also hurt your visibility on Amazon. It's important to use unique and relevant keywords in your listing. Using duplicate keywords can lead to confusion and hurt your ranking on Amazon. Make sure to use a variety of relevant keywords and avoid using duplicate keywords.
What is the Difference between Keywords Only and Search Terms?
When it comes to optimizing your product listing on Amazon, understanding the difference between keywords and search terms is crucial. Keywords are the words or phrases that you choose to target in your product listing. They help Amazon's search engine understand what your product is about and show it to customers who are searching for those keywords.
Search Terms
Search terms, on the other hand, are the words or phrases that customers actually use when they search for products on Amazon. These terms are not necessarily the same as the keywords you have chosen to target in your listing. In fact, customers may use a variety of different search terms to find your product, some of which you may not have thought of.
One way to think of the difference between keywords and search terms is to consider the following analogy: keywords are like a map that you give to Amazon's search engine, while search terms are like the actual terrain that customers navigate when they search for products.
To further illustrate the difference between keywords and search terms, here is a table that summarizes their main characteristics:
|
Keywords |
Search Terms |
|
Chosen by the seller |
Used by customers |
|
Target specific phrases |
Can be more general or specific |
|
Help Amazon's search engine understand your product |
Represent the customer's intent |
|
Can be used in backend search terms |
Can be used in PPC campaigns |
Conclusion
In conclusion, Platinum Keywords on Amazon offer an effective way for sellers to enhance their product visibility, reach a targeted audience, and increase sales. As an Amazon seller, you should strategically implement platinum keywords in your listings to improve search visibility and attract more customers.
Although the Platinum Seller program has been discontinued, the use of platinum keywords can still be beneficial for your Amazon business. By researching and using different types of keywords intelligently, you can increase your chances of appearing higher in search results and gaining more exposure.
It is important to note that Amazon's algorithms, like Google's, are complex and constantly changing, so it is crucial to stay up-to-date with the latest trends and best practices in Amazon SEO. Additionally, make sure to use platinum keywords in a way that is relevant and natural to your product, rather than simply stuffing them into your listing.
Overall, by utilizing platinum keywords effectively, you can give your Amazon business a competitive edge and attract more customers to your products. So, start incorporating these powerful keywords into your listings today and see the results for yourself.
Scale Insights is a rule-based Amazon PPC automation tool that can skyrocket your Amazon business to success. Create campaigns in less than 60 seconds and gain access to powerful analytics with a click of a button! Try a free 30-day trial (no credit card needed), starting at $78 up to $688 monthly. Customized plans are available for up to 2,000 automated ASINs.
Frequently Asked Questions
How can you rank for a keyword on Amazon?
To rank for a keyword on Amazon, you need to optimize your product listing for that keyword. This includes using the keyword in your product title, bullet points, description, and backend keywords. You should also focus on getting more sales and positive reviews, as these factors can also impact your ranking.
How many keywords should I use on Amazon?
Amazon allows you to use up to 250 characters for your backend keywords, but it's important to focus on quality over quantity. You should only use keywords that are relevant to your product and that have a high search volume. Using too many irrelevant keywords can actually harm your ranking.
What does Amazon Premium give?
Amazon Premium, also known as Amazon Platinum, is a program for top-performing sellers on Amazon. It provides exclusive benefits such as access to premium customer support, early access to new features, and increased visibility for your products.
What are hidden keywords on Amazon?
Hidden keywords on Amazon, also known as platinum keywords, are a type of backend keyword that is not visible to customers. They are used to provide additional information to Amazon's search algorithm and can help improve your product's visibility.
Why are Amazon keywords important?
Amazon keywords are important because they help customers find your product when they search for relevant terms on Amazon. By optimizing your product listing for relevant keywords, you can improve your product's visibility and increase your sales.
