Teikametrics Pricing & Plans: What You Need to Know

Teikametrics offers AI-powered tools for marketplace advertising, designed to assist with campaign automation, ad management, and basic performance optimization. It's a solution aimed at helping Amazon sellers streamline their ad strategies and improve results.

The article will discuss Teikametrics' pricing plans, breaking down their offers and how they may fit your business needs. And if you're exploring options, Scale Insights might just provide that extra edge you're looking for. Are you ready to scale your Amazon PPC automation to new heights? Let’s get to know Teikametrics’ plans and its #1 alternative – Scale Insights.

Teikametrics Pricing Plans

Here's an infographic breakdown of Teikametrics' pricing plans:

Meanwhile, here are the pricing plans for Teikametrics’ #1 alternative - Scale Insights

- The first significant difference to notice about Teikametrics and Scale Insights' pricing is that Teikametrics charges 3% on ad spend over $10,000.

This can add up quickly as your campaigns grow. This fee structure can make budgeting unpredictable and will lead to higher costs as you scale your advertising efforts.

- Scale Insights offers a more straightforward model: Your plan is not tied to your ad spend or sales.

You pay only for the number of ASINs you choose to automate, regardless of your ad budget. Plus, all users have access to the same comprehensive set of tools, with the only difference between plans being the number of ASINs that can be managed with automation rules.

Why Scale Insights Could Be Your Perfect Fit

Looking for a more flexible and higher value-per-dollar solution? You might also want to explore Scale Insights. Scale Insights can elevate your advertising game no matter whether you have low or high ad spend. Let’s compare Scale Insights’ plans with Teikametrics’ pricing:

When comparing Teikametrics’ pricing to Scale Insights, it’s clear that Scale Insights offers a more flexible pricing structure.

Here are a few sample comparison tables to give you an idea of what you’ll pay for each tools:

*Scale Insights’ pricing model isn’t tied to your ad spend. Instead, you pay based on the number of ASINs you automate, regardless of your ad budget. All plans give you access to the full suite of tools, with the only difference being the number of ASINs you can manage with automation rules.

*Scale Insights’ pricing model isn’t tied to your ad spend. Instead, you pay based on the number of ASINs you automate, regardless of your ad budget. All plans give you access to the full suite of tools, with the only difference being the number of ASINs you can manage with automation rules.

Here’s what each plan tier is best for:

If you manage a large account, you can start with a lower-tier plan to automate a few ASINs. This lets you assess how much of a positive impact on your PPC performance you can observe, before you decide to scale up to automate more ASINs.

Teikametrics' pricing starts at $99 per month and goes up based on your ad spend. Scale Insights provides a more competitive range, starting at just $78 per month. Additionally, Scale Insights offers a risk-free trial with no credit card required on all its plans, unlike Teikametrics, which limits this option to only its Essentials Plan and requires your credit card immediately.

This makes Scale Insights not only more affordable but also more accessible for businesses looking to explore their options without a financial and risky commitment.

What Does Teikametrics Plans Include?

Now that we’ve discussed the pricing plans of Teikametrics, let’s break down what they include:

Teikametrics’ optimization platform is called Flywheel. Flywheel’s dashboard provides an overview of the overall campaign data. Here are its key features:

- Smart Campaigns: AI-driven campaigns with bid optimization and keyword recommendations to ensure peak performance.

- Recommendations Hub: Advertise underperforming products and optimize campaign structure by integrating them into Smart Campaigns.

- Multichannel Ads Management: Identify and capitalize on unadvertised and eligible SKUs across channels.

- Predictive AI Bidding: Optimal bid calculations for each campaign and keyword to prevent overspending or underspending.

- Keyword & Targeting Recommendations: Discover profitable keywords and refine targeting strategies with AI insights.

- Budget Pacing: Adjust individual campaign budgets directly from the dashboard.

While these features seem impressive, many of them are also available through the Amazon Ad Console, especially if you're already familiar with Amazon Advertising.

If you're looking for a superior solution with broader capabilities and a risk-free trial on all plans, consider Scale Insights. It offers an excellent alternative to Teikametrics, providing enhanced value and flexibility for your advertising needs at a better value. Here’s a comparison table to give you a better view:

Scale Insights’ features offer enhanced capabilities and flexibility that stand out in the industry.

With this comparison in mind, let’s dive deeper into Scale Insights’ advanced algorithms.  Here’s a closer look at how Scale Insights’ sophisticated automation can transform your PPC strategy:

Scale Insights’ 12 Proprietary Algorithms – Flexible Automation

Unlike Teikametric’s features being locked behind certain pricing plans, Scale Insights offers clear pricing with no hidden fees and no additional fees dependent on ad spend. It’s the ideal platform for sellers who value simplicity above all else. Its transparent costs and customizable automation rules streamline PPC management and maximize efficiency.

Learn more about Scale Insights’ automation rules:

Dynamic Bidding Rule

The Dynamic Bidding Rule analyzes and adjusts keyword bids based on performance to help you achieve your target ACoS. By evaluating keyword statistics over a set period, the rule optimizes bids to ensure that high-performing keywords maintain or improve their rankings, while low-performing keywords receive lower bids to control ad spend.

This feature is advantageous because it allows for more granular control over your advertising budget, ensuring that resources are allocated where they will have the most impact. By fine-tuning bids daily, the rule helps avoid overbidding on keywords with unsustainable results and prevents underbidding on keywords that could still deliver value.

For example, if a keyword consistently delivers sales but at a high ACoS, the Dynamic Bidding Rule will gradually reduce the bid until the target ACoS is met, thereby improving profitability while maintaining keyword visibility. Conversely, if a keyword shows promise but isn't receiving enough impressions, the rule can incrementally increase the bid to boost its visibility without overspending.

Import Rule

The Import Rule automatically gathers performing search terms or product targets by analyzing their aggregated data across multiple ad groups, then adds them to enhance your selected ad groups. This rule streamlines the process of incorporating search terms or product targets that perform well, ensuring that your chosen ad group is optimized based on a thorough automated data analysis.

By focusing your budget and efforts on these proven performers, identified through aggregated performance data, the Import Rule enables more efficient ad spend and faster, better overall campaign results.

For example, if search terms across several ad groups show strong sales performance when aggregated, the Import Rule will identify these terms and add them as keywords into your selected ad group. This approach ensures that your selected ad group quickly benefits from these top-performing search terms, allowing you to allocate budget effectively and improve your campaign's efficiency and effectiveness.

Negative Rule

The Negative Rule helps you automatically identify and remove non-converting keywords by analyzing their aggregated performance across multiple campaigns. You can set specific criteria—such as a certain number of clicks without orders—based on which the rule will filter out ineffective search terms. These underperforming search terms are then automatically added as negative keywords within the relevant ad groups, refining your targeting and reducing wasted ad spend.

This rule allows you to focus your ad budget more effectively on keywords that drive conversions. By enabling you to define the criteria, the process ensures that your ad spend is directed toward the most effective keywords, improving overall campaign efficiency and maximizing return on investment.

For example, if you set the criteria to flag search terms that receive 20 clicks without generating an order, the Negative Rule will automatically convert these into negative keywords. This prevents them from triggering your ads and conserves your budget for more productive keywords.

Negative Word Rule

The Negative Word Rule enhances ad targeting by filtering out irrelevant words from search terms. It dissects search terms into individual words and analyzes their performance across multiple campaigns. By aggregating this data, the rule identifies non-performing words that consistently fail to convert, ensuring your ads are triggered only by search terms that exclude these ineffective words.

Once these underperforming words are identified, the rule automatically adds them as negative phrase keywords to the ad groups you've selected. This process prevents your ads from being shown for irrelevant searches, allowing you to allocate your ad spend more efficiently.

For example, if the word "bike" appears in search terms but consistently fails to generate sales, the rule will exclude it as a phrase match from your ad targeting. This adjustment redirects your budget toward more effective terms, leading to more precise ad targeting, reduced wasted spend, and an overall improvement in your return on ad investments.

Day Parting Rule

The Day Parting Rule optimizes ad performance by enabling you to schedule your ads to run during specific hours of the day, targeting the times when your customers are most active. This feature helps prevent issues like click fraud by allowing you to avoid periods when competitors might be using click farms to deplete your ad budget. By scheduling your ads to appear only during peak performance times, you can ensure that your ad spend is used more efficiently.

In practice, this rule allows you to pause ads during off-hours, such as late at night, when conversions are low, and resume them during times of high customer activity. For instance, if you discover that your ads are frequently clicked by bots or competitors after midnight, the Day Parting Rule can prevent your budget from being wasted on non-converting clicks by disabling ads during those hours.

Moreover, by enabling your ads only during the times of day when conversions are highest, the Day Parting Rule can significantly improve your campaign’s return on investment. For example, if your data shows that conversions are more likely to occur between 8 AM and 12 PM, this rule ensures that your ads are active during those hours, leading to higher sales and a more efficient use of your advertising budget.

Revive Rule

The Revive Rule is specifically designed to re-engage underperforming keywords that have shown strong performance in the past but are no longer receiving traffic. By identifying these keywords based on customizable criteria, this rule increases their bids incrementally to improve their chances of regaining visibility and performance.

The Revive Rule works by analyzing the last 30 days of keyword statistics, with the option to extend this analysis up to 90 days. It identifies keywords that have historically driven significant traffic and conversions but have recently stopped receiving impressions or clicks. These keywords are then gradually revived by increasing their bids, aiming to meet a target ACoS or until they become active again.

For example, if a keyword had previously contributed significantly to your sales but recently dropped off in performance, the Revive Rule will begin to incrementally increase its bid. This calculated adjustment is designed to help the keyword regain its previous performance levels, improving its visibility and positioning in the ad auction without abruptly overbidding. This ensures that potentially valuable keywords are not prematurely abandoned, thereby maximizing the effectiveness of your campaigns.

Blacklist Rule

The Blacklist Rule enhances your ad campaign efficiency by excluding keywords that are irrelevant to your target audience. You can compile a list of these keywords, and the rule will automatically add them as negative exact or phrase keywords to your assigned ad groups. This ensures that your ads aren’t triggered by searches that include these irrelevant terms, focusing your budget on more promising keywords that are likely to drive conversions.

For instance, if the keyword "cheap" doesn’t align with your premium product offerings, adding it to the blacklist ensures that this keyword is excluded from your campaigns. This prevents wasted ad spend on unqualified traffic, allowing you to allocate your budget more effectively.

Whitelist Rule

The Whitelist Rule safeguards your top-performing keywords by preventing them from being accidentally excluded from your campaigns. It does this by protecting these keywords from being negated or removed by any other rules you may have applied. This ensures that these crucial keywords remain active in your ad groups, maintaining their contribution to your campaign's success.

For example, if the keyword "premium" consistently drives high traffic and conversions, the Whitelist Rule will ensure that it remains active, even if other rules might suggest its exclusion. This protection helps maximize your ad’s reach and effectiveness by keeping your best-performing keywords in play.

Status Rule

The Status Rule allows you to automatically pause or activate ad groups and campaigns based on specific performance conditions you set. This feature offers precise control over your ad management, enabling you to tailor responses to underperforming or over performing elements within your campaigns.

By using the Status Rule, you can ensure that your ad budget is allocated more efficiently, preventing waste on underperforming campaigns and maximizing the impact of successful ones.

For instance, you might set a Status Rule for Ad Group 1 to automatically pause only that specific ad group if it underperforms, allowing other parts of your campaign to continue running. Conversely, you could set a different rule for Ad Group 2 to pause both the ad group and its entire campaign if it doesn't meet your performance targets. This flexibility allows you to fine-tune your campaign management strategy, ensuring that your ads are always aligned with your performance goals.

Placement Rule

The Placement Rule is designed to optimize your ad visibility by automatically adjusting your campaign's placement settings based on performance. You can set specific criteria, including the campaign’s Top of Search (TOS) percentage, the incremental or decremental value, and performance metrics such as conversion rates and ACoS.

This rule stands out because it dynamically adjusts your ad placements in high-impact positions, like Top of Search or Product Pages, ensuring your best-performing campaigns reach the most relevant audience. Unlike static settings, this rule adapts as performance data is analyzed, optimizing your campaign placements for maximum impact.

Your most effective campaigns can receive optimal visibility, leading to improved campaign performance and a higher return on investment. By strategically focusing your budget on high-performing placements, the Placement Rule helps you achieve your advertising goals more efficiently.

For example, if a campaign consistently delivers strong results but isn’t fully optimized for visibility, the Placement Rule can automatically increase its TOS percentage, ensuring that the campaign’s ads appear more frequently at the top of search results. This leads to higher click-through rates and conversions, maximizing the impact of your ad spend.

Daily Budget Rule

The Daily Budget Rule allows you to dynamically adjust your campaign's daily budget based on either the day of the week or the campaign's performance metrics that you set. Instead of automatically identifying days with higher or lower sales, the rule operates based on the parameters you define, such as specific days of the week or performance thresholds like ACoS or conversion rates.

You can set the rule to increase the budget on days when you anticipate higher sales or reduce it when the campaign underperforms.

Additionally, if certain performance criteria are met—like achieving a specific conversion rate or staying within a target ACoS—the rule can adjust the budget accordingly. These adjustments happen once daily, based on the data analyzed at midnight, ensuring your campaigns remain aligned with your performance goals without requiring constant manual oversight.

For example, you might configure the rule to increase the budget by 50% on Saturdays, when you typically see higher sales, while decreasing it by 33% on Mondays if performance tends to drop. The rule can then further adjust the budget within the same day based on campaign performance, such as increasing the budget when the ACoS is below 20% or decreasing it when conversions fall below 5%. This flexibility allows you to optimize your ad spend effectively, ensuring your budget is allocated where it can generate the best results.

Default Bid Rule

The Default Bid Rule allows you to set and adjust default bids specifically for legacy auto campaigns that do not have the four targeting groups (close match, loose match, substitutes, complements), providing better control over your ad spend. This rule automatically adjusts the default bids based on the campaign's performance, ensuring that your bids are aligned with your target ACoS.

This feature is particularly advantageous for older campaigns where granular bid control is not available through the four targeting groups.

By dynamically adjusting bids, the Default Bid Rule helps you maintain an optimized bidding strategy, ensuring that your ad spend is efficiently used to meet your advertising goals.

For example, if a legacy auto campaign is performing well but not fully optimized, the Default Bid Rule can lower the default bid to bring the ACoS within your target range, thereby improving the campaign’s profitability. Conversely, if the campaign is not generating sufficient clicks or sales, the rule can increase the default bid to capture more impressions, driving higher traffic and potentially increasing sales. This ensures that even without the granular control available in newer campaigns, your legacy campaigns remain competitive and cost-effective.

Ready to Elevate Your Amazon PPC Strategy?

While Teikametrics offers robust tools for campaign management, Scale Insights outshines with its advanced automation features, customizable rules, and intuitive interface. Scale Insights doesn’t just optimize your campaigns—it empowers you to take full control with precision and efficiency. Don’t settle for less when you can achieve more.

Note: Scale Insights supports Amazon marketplaces in: United States, Canada, Mexico, United Kingdom, Germany, France, Italy, Spain, Netherlands, Japan, Singapore and Australia.

Teikametrics vs. Scale Insights: Which Amazon Advertising Software Is Right for You?

Choosing the right Amazon advertising software can significantly impact your business’s success. Now that you know Teikametrics pricing and features along with Scale Insights, here’s a final comparison to help you decide which platform best suits your needs:

1. Ease of Use

Teikametrics: Known for its AI-driven approach, Teikametrics offers powerful tools but can be complex, especially for new sellers. The learning curve can be steep, needing a solid understanding of Amazon PPC to fully use its capabilities.

Scale Insights: With a user-friendly interface designed for sellers of all experience levels, Scale Insights simplifies campaign management. Its intuitive dashboard and easy-to-use features make it accessible even for those just starting in Amazon advertising.

2. Customization of PPC Strategies

Teikametrics: Offers a level of customization but relies on its AI to make decisions. This can be beneficial for sellers looking for a hands-off approach but might limit those who prefer more control over their campaigns.

Scale Insights: Excels in providing highly customizable PPC strategies. With features like stackable rules and dynamic bidding, sellers can tailor their campaigns to meet specific business goals. This flexibility is a significant advantage for those who want to fine-tune their advertising strategies.

3. Pricing Flexibility

Teikametrics: Pricing can be a concern, especially for new sellers. The platform offers robust features, but the cost might be prohibitive for those with limited budgets.

Scale Insights: Offers flexible pricing tailored to your automation needs. You only pay for what you choose to use, making it a best value for money advertising platform..

4. Automation and Rule-Based Management

Teikametrics: Leverages AI for automation, but it may not provide the granular control some sellers need. While its automation features are powerful, they can feel restrictive if you want to make specific adjustments.

Scale Insights: Whether it’s dynamic bidding, day parting, or placement adjustments, Scale Insights allows for precise control. The ability to create and customize rules gives you the power to optimize your campaigns according to your exact requirements.

5. Customer Support and Community

Teikametrics: Provides customer support but access to advanced support features, like a dedicated specialist, is often reserved for higher-tier plans. The community support is limited compared to what some other platforms offer.

Scale Insights: Goes above and beyond with 24/7 customer support, including an active public Facebook community focused on PPC discussions. This peer support network, combined with responsive customer service, ensures you’re never left in the dark when managing your campaigns.

Conclusion

When it comes to choosing the right Amazon advertising software, Scale Insights is the superior choice for most sellers. Its intuitive interface, extensive customization options, flexible pricing, and advanced automation tools provide a comprehensive solution that can adapt to your business’s specific needs.

While Teikametrics offers solid features, Scale Insights gives you more control, better flexibility, and greater support, making it the ideal partner for optimizing your Amazon PPC campaigns.

Choose Scale Insights to take your Amazon advertising to the next level!