"I spent hours pouring buckets of sweat doing the perfect keyword research; it is flawless!" A newbie seller was proclaiming, puffing out his chest. Any more, and it'd pop. Minutes later, he looked on the verge of crying, seeing how tons of clicks had been wasted on obviously irrelevant products ...
Even veteran sellers fall for this trap, not realizing they have a sea of leaky search terms draining their profits lurking in plain sight. Here's how to detect them and to patch the...
