Amazon FBA Checklist for Sellers in 2024

  • #Scale Insights Team
amazon fba amazon fba checlist seseo
Amazon FBA Checklist

Kicking off with Amazon FBA is a smart strategy for your online business, and an Amazon FBA checklist can be your secret weapon. This handy guide will walk you through everything from picking products to managing sales so you're on top of every important aspect of selling on Amazon.

FBA takes care of storing and shipping for you, which is a huge plus for growing your business. Follow a tried-and-true Amazon FBA checklist and set yourself up for success. Want to learn more? Keep reading to get all the details on managing your Amazon FBA business effectively.

#1 Complete the Documents for Your Amazon Seller Account

A desk with a laptop, pen, and checklist. A stack of documents labeled "Amazon FBA Checklist for Sellers in 2024" sits next to a completed form

Before you jump into selling on Amazon, take the time to prepare your Amazon Seller Account carefully. Start by gathering the documents you'll need to prove your business and personal identity. Make sure you have these key documents ready:

  • Business Information: Your legal business name, contact information, and address.

  • Email Address: A valid email dedicated to your Amazon business for official communication.

  • Credit Card: A credit card with a valid billing address that Amazon can charge for fees.

  • Tax Information: Your tax identity information, including a social security number or your company's federal tax identification number.

  • State Tax ID: Required if you're selling products within states that collect sales tax.

After securing the documents, head to the Amazon Services website to create your seller account. Choose an appropriate seller plan.

If you’re starting small, the Individual plan may suit your initial needs, but a Professional plan is optimal for larger-scale sellers.

Steps to Create Your Account:

  1. Select your Business Model and Niche: Determine if you're an individual seller or represent a business. Then pinpoint the niche that aligns with your product offerings.

  2. Provide your Business Information: Input your legal business name, address, and contact details.

  3. Billing Information: Enter a valid credit card and billing address.

  4. Tax Details and State Tax ID: Provide the necessary tax information for your identity and, if applicable, your state tax ID for where you’re selling.

  5. Identity Verification: Amazon will request documentation to verify your identity — have your passport or driver’s license ready.

Once your account is activated, you can sell on the Amazon platform and tap into a vast customer base. Remember to remember your business plan as you set up your account to align with your overall goals.

#2 Choose a Niche and Reliable Supplier

When starting your Amazon FBA business, picking the right niche and supplier is crucial. Your niche should be a market segment with a steady demand for products and reasonable competition levels.

Assessing Your Niche:

  • Demand: Make sure there's a steady interest in the products you want to sell.

  • Competition: Look for a niche where you can compete effectively.

  • Profitability: Think about how much you can earn after costs and pricing.

Checklist for Finding a Supplier:

  • Source: Platforms like Alibaba are good for finding suppliers, especially if you're looking at China.

  • Communicate: Discuss product details, pricing, and order sizes clearly.

  • Samples: Get samples before ordering in bulk to check quality.

Checklist for Selecting a Supplier:

  • Reputation: Are they well-reviewed?

  • Experience: Do they know how to export to where you're selling?

  • Communication: Are they quick and professional in their responses?

  • Certifications: Do they have the right industry certifications?

  • Payment Terms: Make sure you agree on how and when payments will be made.

Choosing the right niche and supplier can make or break your Amazon FBA business. Do your homework to lower risks and increase your chances of success.

#3 Consider Shipping Only With FBA

When you start selling on Amazon, it's essential to determine your fulfillment strategy. Opting for Fulfillment by Amazon (FBA) can streamline your logistics and ensure customer satisfaction.

Product Research and Quality: Before you ship via FBA, make sure you've done thorough product research. Understand market trends and customer demand to ensure your products are sought after. High-quality items can lead to better reviews and more sales.

Sourcing Products: Establish relationships with reliable manufacturers, often found on platforms like Alibaba. When sourcing products, remember to consider manufacturing lead times in your schedule.

Amazon’s Restrictions: Familiarize yourself with Amazon’s FBA restrictions and guidelines. This may affect product aspects such as size, weight, and category, which might influence your decision to use FBA exclusively.

  • Inventory Limits: Be aware of inventory limits imposed by Amazon, which might affect how much stock you can send at a time.

  • Shipping Costs: Evaluate if shipping exclusively through FBA makes financial sense, considering the fee structure Amazon has in place.

It’s also worthwhile noting that using FBA means you are more likely to win the Buy Box. This can lead to increased visibility and potentially more sales. However, weigh the fees against the convenience and benefits to ensure it suits your business model.

#4 Place Your Items in the Right Categories

Choosing the right category for your Amazon products is super important if you want customers to find them. The better the fit of the category, the more likely it is that your product will appear in searches.

  • Product Listing: Start with detailed keyword research to figure out what words people use to search for your products and include these keywords in your listing.

  • Listing Optimization: Use research tools to pick the most accurate category for your items. The right category, plus good keywords, means your products are more likely to show up when customers search.

  • Keywords: Integrate both broad and specific keywords naturally in your listing to maximize visibility.

  • A+ Content: Incorporate visuals and enhanced brand content if eligible, to provide a better customer experience and potentially lead to higher conversion rates.

  • Video: If applicable, adding a product video can help customers better understand the product, leading to informed decisions.

As an Amazon FBA Seller, it's your job to make sure your product listings are correct and relevant. Putting your products in the right category shows that you know your market and Amazon's rules well. This helps customers find your products easily and keeps you from breaking Amazon's rules, which protects your ability to sell on the platform.

#5 Optimize Your Listings and Do Keyword Research

Optimizing your listings is crucial to succeeding on Amazon. Start by performing comprehensive keyword research, which lays the groundwork for Amazon SEO. Identify relevant and effective keywords, guaranteeing your products' visibility on Search Engine Results Pages (SERP).

Steps for Amazon Listing Optimization and Keyword Research:

  • Conduct Thorough Keyword Research:

    • Analyze competitors to identify fruitful keywords.

    • Use tools to discover keyword variations and search volumes.

    • Focus on long-tail keywords for a targeted approach.

  • Implement Keywords Strategically:

    • Include primary keywords in your title.

    • Use bullet points to integrate secondary keywords.

  • Title Optimization:

    • Keep titles around 60 characters.

    • Start with the brand name.

    • Use numerals (e.g., "1" instead of "one").

  • Quality of Content:

    • Create clear, compelling product descriptions.

    • Highlight features and benefits succinctly.

  • High-Quality Images:

    • Upload multiple, high-resolution images.

    • Showcase different angles and uses.

  • Monitor Performance:

    • Regularly check keyword performance.

    • Adjust and update listings based on data insights.


  • Avoid keyword stuffing; prioritize readability.

  • Ensure mobile-friendliness for all listings.

Learn more about optimizing your Amazon store by reading our guide: Amazon Product Listing/Title Optimization & Optimize Your Amazon Product Listing for Mobile.

#6 Apply for Brand Registry and Trademark

Protecting your brand is crucial when you create a private label on Amazon.

Applying for a trademark and the Amazon's Brand Registry are key steps in securing your brand's identity and integrity.

Trademark Your Brand:

Before applying for Amazon's Brand Registry, ensure you have a pending or registered trademark for your brand name and logo. This legal designation safeguards your brand's elements from unauthorized use.

  • Process:

    • Search to ensure your brand name or logo isn't already taken.

    • File an application with the relevant governmental body for trademark registration.

    • Monitor the application status and respond to any office actions or oppositions.

Enroll in Amazon Brand Registry:

Once you have your trademark, you can enroll in the Brand Registry, which offers tools to protect your brand on Amazon and improve your customers' experience.

  • Benefits include:

    • Protection against counterfeit products.

    • Advanced brand representation controls.

    • Access to Enhanced Brand Content.

Steps to Enroll:

  1. Verify Eligibility: Make sure you have an active registered trademark in each country you sell.

  2. Sign into Amazon Brand Registry: Use your Amazon Seller or Vendor account.

  3. Enroll Your Brand: Submit your trademark number and list the products under your brand.

By trademarking your brand and enrolling in the Amazon Brand Registry, you solidify your position as a trusted seller and can better manage your brand presentation on the platform. This strategic move gives you an edge in the competitive Amazon marketplace.

#7 Experiment With Your Prices

A table with various products, each with different price tags. A person adjusts the prices while using a laptop and checking data on a tablet

When selling on Amazon FBA in 2024, it's crucial to continuously evaluate your pricing strategy.

Not only does this affect your profit margins, but it also directly impacts visibility and sales volume.

Key Considerations for Pricing:

  • Competitors' Prices: Stay aware of your competitors’ pricing strategies to ensure your prices are competitive.

    Use tools to monitor changes and adjust your prices accordingly.

  • Amazon’s Fees: Factor in Fulfillment by Amazon fees (typically around $3.00 per unit) and the referral fee (roughly 15% of the product's price).

    Additionally, consider storage fees, which can vary throughout the year, and any long-term storage costs if applicable.

Steps for Price Experimentation:

  1. Start with research: Understand your product's Best Sellers Rank and how pricing can affect it.

  2. Calculate your costs: Account for expenses like shipping, fulfillment centers, and logistics when establishing your price point.

  3. Adjust for profitability: Set prices that cover all fees and leave room for profit.

  4. Test price changes: Make slight adjustments to your price and monitor the results.

  5. Use analytics: Leverage inventory management tools to assess how price changes are impacting sales.

Remember, pricing isn't just about covering costs. Your strategy should be dynamic, adapting to market conditions while maximizing your products' performance in Amazon fulfillment centers.

A well-executed pricing experiment can optimize your sales and lead to a healthier bottom line.

#8 Market Your Products on Amazon

To effectively market your products on Amazon, you must use a combination of techniques to enhance visibility and attract customers.

Amazon Sponsored Products: Launching PPC campaigns can increase your search result rankings for the keywords most relevant to your products. To execute PPC campaigns effectively, you should:

  • Conduct thorough keyword research to find terms closely related to your products.

  • Allocate a budget that permits experimentation and fine-tuning.

  • Regularly track the performance of your ads and make necessary adjustments to bids and keywords.

PPC campaigns can be complicated and time-consuming. To improve your results without the extra effort, consider partnering with a PPC agency like Scale Insights. They specialize in managing and optimizing PPC strategies to increase the return on your ad spend. View their plans to find an option that fits your business needs perfectly.

Enhanced Brand Content / A+ Content: If registered as a brand owner through Amazon Brand Registry, take advantage of Enhanced Brand Content (EBC). Use high-quality images, detailed descriptions, and comparison charts to provide a compelling product story.

Amazon Storefront: Create a branded Storefront to showcase your products and brand story. It's like having your own website directly on Amazon.

Promotions: Consider running promotions such as:

  • Percentage off

  • Buy one get one

  • Free shipping

These can incentivize customers to choose your product over competitors.

External Traffic: Drive traffic to your Amazon listings by utilizing:

  • Your website

  • Social media platforms

  • Email marketing

Remember to track the success of external campaigns with Amazon Attribution (if available).

Product Reviews: Encourage satisfied customers to leave positive reviews. A higher number of quality reviews can significantly improve product credibility and ranking on Amazon.

Your marketing strategy on Amazon should be dynamic, data-driven, and customer-focused. Regularly review your methods and adjust your approach to stay ahead in the competitive e-commerce landscape.

#9 Analyze Your Metrics and Make Changes as Needed

Sellers review metrics on computer screen, making adjustments. Calendar shows year 2024. Amazon FBA checklist visible

Regular analysis of your Amazon FBA metrics is critical to optimizing your store's performance.

By examining specific data points, you can adjust your strategies to maximize profitability and manage fees more effectively.

  • FBA Fees: Stay updated on any changes in FBA fees, which can impact your profit margins. Evaluate your product size tiers and weight handling to ensure you're not overspending.

  • Profitability: Assess your net profit after accounting for all expenses. Use the FBA calculator to understand your true profitability after FBA fees.

  • Investment: Consider your inventory turnover rate to gauge if your investment is paying off. Slow-moving stock ties up capital that could be used more effectively elsewhere.


Impact on Metrics

Recommended Action

High Season

Increased sales and FBA fees

Stock adequately, optimize pricing

Low Season

Lower sales; potential overstock

Adjust marketing and promotions

Remember to:

  • Utilize the FBA dashboard to monitor key performance indicators.

  • Identify low-inventory items to prevent stockouts.

  • Adjust strategies based on customer feedback and sales trends.

Finalize Your FBA Checklist

Before launching your Fulfillment by Amazon (FBA) business, it's crucial to ensure that all steps in your Amazon FBA Checklist are thoroughly addressed.

Below is a concise finalization process to verify that you're set for success in 2024:

Product Selection and Sourcing:

  • Confirm product choice is well-researched and in demand

  • Verify supplier agreements and inventory levels

Amazon Account Setup:

  • Double-check Amazon professional seller account is active

  • Ensure bank and tax information is up-to-date

FBA Enrollment:

  • Confirm enrollment into Amazon FBA program

  • Review and understand all FBA terms and policies

Listing Creation:

  • Create detailed and accurate product listings

  • Utilize high-quality images and keywords for optimization

Inventory Preparation:

  • Follow Amazon’s packaging and prep requirements

  • Label items correctly for FBA processing

Shipping and Fulfillment:

  • Schedule your first shipment to Amazon’s fulfillment center

  • Verify shipping and tracking details

Customer Feedback and Reviews:

  • Set a process to gather and review customer feedback

  • Address negative reviews promptly and professionally

Your FBA Checklist should be your roadmap to navigating the complexities of Amazon's marketplace efficiently. Keeping every detail in check will not only assist in launching your business but also in maintaining a competitive edge as an Amazon seller.


Having an Amazon FBA checklist is key to success. It ensures you don't miss any critical steps in setting up and growing your store. Think of it as your personal guide to navigating Amazon's marketplace, keeping you on track from start to finish.

Stick to your checklist, and you'll set up your FBA business confidently and clearly.

Frequently Asked Questions

How much can a beginner make with Amazon FBA?

Earnings for beginners on Amazon FBA can vary widely based on factors like product selection, pricing strategy, and competition. Some beginners may see profits within a few months, while others may take longer to establish their brand and customer base.

It's not uncommon for new sellers to earn anywhere from a few hundred to several thousand dollars per month as they learn the ropes and optimize their listings and operations.

Is it easy to get approved on Amazon FBA?

Most sellers find getting approved for Amazon FBA straightforward. You must set up an Amazon Seller account, choose between an Individual or Professional plan, and provide the required business and tax information.

Once your account is set up, you can start listing products and using FBA services. However, remember that some product categories are gated and require additional approval.

Can anyone sell on FBA?

Anyone who meets Amazon's requirements and is willing to comply with their seller policies can sell on FBA. Sellers must create an Amazon Seller account, have the necessary business documentation, and adhere to Amazon's guidelines. It's important to note that some categories and products may have restrictions or require approval.

What is the average profit margin for Amazon FBA?

The average profit margin for Amazon FBA sellers can range from 10% to 30%, but this varies widely depending on product type, selling price, cost of goods, and other expenses, including FBA fees.

High-volume sellers or those with unique products can sometimes achieve higher margins. Effective cost management and optimization of listings and marketing efforts influence profitability.

How long will Amazon FBA hold inventory?

Amazon FBA does not have a set time limit for holding inventory, but long-term storage fees apply to items stored in Amazon fulfillment centers for more than 365 days.

These fees encourage sellers to maintain healthy inventory levels and avoid overstocking. To optimize inventory turnover and minimize fees, sellers should regularly review and adjust their inventory levels based on demand.