What Does Amazon's Choice Mean And How To Get A Badge?

  • #Scale Insights Team

Amazon's vast marketplace has become a crucial hub for sellers to reach global customers. Among various badges and labels, one that stands out is Amazon's Choice.

If you are an Amazon seller that has often heard of it but always asked yourself what does Amazon choice mean, this article delves into what it means, how it affects sellers and customers, and the steps to earn this prestigious badge.

What Is Amazon's Choice

Amazon's Choice is a badge that is designated to specific products within Amazon's marketplace. It is often seen in search results and indicates highly rated products well-priced and available for immediate shipping. 

Essentially, Amazon's Choice badge serves as a recommendation by Amazon for customers searching for products using a specific keyword.

For sellers, the Amazon's Choice badge is a significant accolade that can substantially influence sales and visibility. It sets the product apart in search results and builds credibility with potential buyers. 

As the badge is found on both mobile and desktop sites, and a lot of people do their shopping on the go, seeing that extra vote of confidence from Amazon could just be what tilts the sale in your favor.


Factors Influencing Amazon's Choice

Role Of Customer Reviews And Ratings

The Amazon's Choice algorithm heavily relies on customer reviews and ratings. Products with higher ratings and positive reviews are more likely to be considered for this seller badge. The quality and quantity of reviews play a critical role in the selection process, demonstrating customers' value and satisfaction level.

Sales Performance And Historical Data

Sales trends, historical performance, and conversion rates are key factors in earning the best-seller badge. Amazon's algorithm examines how well a product has performed over time, including its ranking in search results for specific keywords.

High sales volume and consistent performance increase the chances of acquiring the Amazon Choice badge.

Amazon Prime Eligibility And Fulfillment Options

Amazon also considers Prime eligibility and fulfillment options when assigning the Amazon's Choice badge. Products fulfilled by Amazon and eligible for Prime shipping are often preferred as they offer a seamless experience for customers.

The speed and efficiency of fulfillment directly impact the badge selection.

Benefits Of Earning The Amazon's Choice Badge

Products with the Amazon's Choice badge often have a competitive edge in winning the Buy Box, directly influencing the click-through and purchase rate resulting in more customers.

This badge, alongside the best seller badge, signifies the quality and trustworthiness of the product.

Enhanced Product Visibility And Exposure

The Amazon's Choice badge prominently positions the product in search results, increasing visibility. This increased exposure for specific keywords translates to higher traffic per search result and potentially more sales for sellers.

Building Trust And Confidence With Customers

Customers often associate the Amazon's Choice badge with quality and reliability. It instills confidence in the buyer, enhancing the likelihood of purchase.

By receiving positive reviews and maintaining sales performance, sellers can build lasting customer relationships and benefit from repeat business.

Tips To Improve Your Chances Of Receiving The Amazon's Choice Badge

The Amazon's Choice badge is a highly coveted symbol of trust and quality that can dramatically enhance the visibility and appeal of your product. Acquiring this seller badge is not a simple task. Still, you can position your product as a likely candidate with a focused approach. Here's how you can achieve that.

Optimize Product Listing

Optimization of your Amazon listings is crucial to align with the specific keyword searches and to stand out in the search results. Here's what you need to focus on:

High-Quality Product Images

Images play a vital role in influencing customers. Ensure that the images are of high quality and accurately represent the product. This creates a positive first impression and aligns well with Amazon's choice of awarding badges to visually appealing products.

Clear And Compelling Product Title And Description

The product title and description should be clear, compelling, and optimized with specific keywords related to your product. This will help appear in the relevant search results and make it appealing to both Amazon's algorithm and potential customers.

Appropriate And Accurate Categorization

Selecting the correct category for your product is essential. Accurate categorization helps Amazon's system better understand your product and aligns it with the Amazon's Choice badge criteria.

Focus On Customer Reviews And Ratings

Encourage Customers To Leave Reviews

Reviews play a crucial role in earning the Amazon's Choice badge. Request satisfied customers to leave positive reviews. This enhances the product's visibility in search results and moves it closer to acquiring the best-seller badge.

Address Negative Reviews Promptly And Professionally

Negative reviews must be dealt with professionally and promptly. Respond to them with courtesy and try to resolve the issues. This approach portrays a positive image and aligns with Amazon's choice badge requirements.

Monitor Product Feedback And Make Improvements

Regularly monitoring customer feedback and making necessary improvements enhances customer satisfaction and moves the product closer to the Amazon's Choice badge.

Maintain Competitive Pricing

Regularly Check And Adjust Pricing Strategy

Keeping your product priced competitively is key. Regularly analyze the market and adjust your pricing strategy to remain attractive to customers and competitive in your category.

Utilize Promotions And Deals Strategically

Offering promotions and special deals can drive sales, organic traffic, improve search results ranking, and boost chances for acquiring the best seller badge.

Ensure Product Availability And Fast Shipping

Keep Products In Stock

Regularly monitor inventory and ensure that products are always in stock. Running out of stock can seriously hinder your chances of receiving the Amazon's Choice badge.

Offer Fast And Reliable Shipping Options

Offering fast shipping aligns with Amazon's emphasis on customer satisfaction and increases your chances of earning the Amazon's Choice badge.

Implementing Amazon Advertising To Boost Product Visibility For Amazon’s Choice

You can adopt several strategies to get the esteemed Amazon's Choice. Here are some ways to improve your visibility and align your product with Amazon's criteria:

Sponsored Products Campaigns

By using Sponsored Products campaigns, you can target specific keywords and customers. This aligns with Amazon's Choice criteria, improves search results, and can help your product earn the best seller badge.

Sponsored Brands Campaigns

Sponsored Brands campaigns allow sellers to promote their brand and products together. This can be particularly helpful in aligning with Amazon's choice of awarding badges.

Targeting Relevant Keywords And Audiences

You should target relevant keywords and specific audiences through various advertising options to ensure your product reaches the right customers.

This strategic alignment with search results and specific keywords will bring your product closer to the prestigious Amazon's choice badge.

However, you should also consider that high search volume keywords does not automatically mean you'll be making sales. Understand search intent, your key demographic, and other promotionals you are running.

Monitoring And Analyzing Performance

Amazon's Choice badge reflects a product's standing among customers and its overall performance. Sellers need to track their metrics and see how close they are to getting this important accolade.

Using third-party Amazon PPC software like Scale Insights is a surefire way of taking control of your campaigns like never before.

Using Amazon Seller Central Analytics Tools

Having an Amazon Seller Central account gives you access to several tools that can help you with your campaigns. Making use of these tools can be the difference between a successful business and one that barely makes any profit. Here are their benefits:

1. Understanding Your Position in Search Results: Utilizing the PPC analytics tools in Amazon Seller Central allows you to comprehend where your products stand in search results. Analyzing the search results related to specific keywords and keyword research can provide insights into how your products compare with competitors.

2. Reviews and Ratings Analytics: Reviews play a vital role in earning the Amazon's Choice badge. The Seller Central analytics tools provide a detailed overview of customer reviews and ratings, which helps sellers to identify areas for improvement.

3. Tracking Amazon's Choice Badge Metrics: Amazon provides specific tools to track the Amazon's Choice badge eligibility performance. Monitoring these metrics helps sellers enhance their chances of receiving the seller or bestseller badges.

Avoiding Practices That May Harm Eligibility

Amazon holds a strict policy for maintaining fairness and quality.

  • Violating Amazon's Policies and Guidelines: Not adhering to Amazon's rules can lead to losing the seller badge or even suspension. Familiarizing yourself with Amazon's policies ensures compliance.

  • Manipulating Customer Reviews or Ratings: Fake or manipulated reviews violate Amazon's terms and harm the trust between sellers and customers.

  • Engaging in Deceptive Practices: Any misleading information or practices can lead to a decline in reviews, impacting your ability to earn the Amazon's Choice badge.

Conclusion: What Does Amazon's Choice Mean?

The Amazon's Choice badge signifies excellence, customer satisfaction, and trustworthiness in the vast marketplace of Amazon. Earning the badge is a mark of pride, boosting visibility in search results and elevating customer trust.

Adherence to Amazon's stringent quality and ethical standards is essential to get close to this coveted badge. Beyond the badge, real success lies in satisfying customers and building long-term relationships. By understanding and following the pathway to Amazon's Choice badge, sellers can build credibility and thrive in the competitive world of e-commerce.

Utilize the right tools, follow the best practices, and focus on genuine customer satisfaction for a promising journey toward achieving the Amazon's Choice badge.

For sellers aiming to achieve this commendable status, diligent monitoring of their performance metrics is crucial. Utilizing sophisticated tools such as Scale Insights for Amazon PPC management can provide sellers with unparalleled insights and control over their advertising campaigns.

By leveraging such advanced software, sellers can optimize their strategies, improve their product visibility, and increase their chances of earning the coveted Amazon's Choice badge, ultimately leading to enhanced sales and a stronger presence in the competitive Amazon marketplace.

As you pursue the Amazon's Choice badge, consider making use of powerful Amazon PPC analytics software that gives you unparalleled control of your campaigns. 

Try a free 30-day demo today no credit card required!

Frequently Asked Questions About Amazon's Choice

How Does Amazon's Choice Badge Differ From The Best Seller Badge?

While both badges aim to highlight high quality products, they represent different aspects. The Amazon's Choice badge is typically given to sellers that are highly rated, have  competitive prices, are available to ship immediately, and often focusing on a particular keyword.

The Best Seller badge, on the other hand, represents the highest-selling products in a given category.

Can A Product Lose Its Amazon's Choice Badge?

Yes. A product can lose its Amazon's Choice badge if its performance dips regarding reviews, ratings, or availability. Amazon frequently reassesses products to ensure the badge is awarded to products that consistently meet the criteria.

Do All Product Categories Have An Amazon's Choice Badge?

No, not all product categories may have an Amazon's Choice badge. The badge is more common in categories with a significant number of similar products, helping customers to choose from a wide array of options.

Can New Sellers Receive The Amazon's Choice Badge?

While it's more challenging for new sellers due to fewer reviews or sales history, it's still possible if the product quickly performs well in terms of sales, customer satisfaction, and availability.