26 Best Amazon Software and Tools for Sellers

  • #Scale Insights Team
amazon analytics software amazon ppc tools amazon software for sellers best amazon software and tools for sellers

Welcome to the world of Amazon PPC! If you're an Amazon seller looking to boost your sales and increase your visibility on the platform, you're in the right place. Amazon PPC, or Pay-Per-Click, is a powerful advertising tool that allows you to display your products prominently in search results and drive targeted traffic to your listings.

Having the right tools in your arsenal is essential to make the most out of your Amazon PPC campaigns. Just like a chef needs the right utensils to create a gourmet meal, an Amazon seller needs the right PPC software and tools to optimise campaigns and achieve success.

This article will explore the best Amazon PPC automation tools available. These tools help you automate, optimise, and streamline your PPC campaigns, saving time and effort while maximising your return on investment (ROI). So, buckle up and get ready to discover how the right Amazon PPC software and tools can take your business to new heights in a fun and exciting way!

1. Scale Insights


Introducing Scale Insights: the ultimate rule-based AI-powered automation solution for scaling your Amazon PPC campaigns. Designed by experienced 8-figure-earning Amazon FBA sellers, this powerful tool enables you to create an automatic campaign in just 60 seconds. With dynamic, daily bidding optimization and fully-managed automation, Scale Insights empowers you to optimize your advertising strategies easily.

Harness the power of data-driven insights to reduce your ACoS and enhance your overall Amazon business performance. Developed to enable sellers to make informed advertising decisions, Scale Insights equips you with the tools and knowledge to achieve success in the competitive Amazon marketplace. Experience the difference with Scale Insights and watch your Amazon business thrive.

2. Jungle Scout


Image Credit: Jungle Scout

Jungle Scout is a must-have tool for Amazon retailers. It offers a suite of premium features designed for product research, listing optimization, and PPC management. Its unique PPC management functions include keyword tracking and campaign optimization.

Founded in 2015, Jungle Scout stands out as a comprehensive tool tailored to assist in navigating the intricacies of Amazon selling. With a global team of over 200 Amazon experts, they provide unparalleled insights and recommendations to enhance PPC campaign performance and maximize Amazon advertising results.

Jungle Scout is an all-encompassing solution, whether you're embarking on your selling journey, scaling your business, or seeking innovative strategies to boost your Amazon revenue.

The platform is dedicated to delivering data-driven insights, ensuring users achieve exceptional outcomes in their Amazon endeavors.

3. Seller Labs Pro


Image Credit: Seller Labs

Seller Labs PRO revolutionizes the Amazon selling experience, offering a holistic platform designed to augment profits and propel business growth. 

The software seamlessly integrates various tools, eliminating the need to juggle between different platforms, and providing everything you need in one place.

It empowers entrepreneurs, providing them with critical metrics and insights to effectively manage their Amazon stores. Seller Labs ensures users have the flexibility to make informed decisions based on data trends and customer patterns, ensuring they are always one step ahead.

4. Helium 10

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Image Credit: Hellium10

Helium 10 is a comprehensive Amazon seller tool that incorporates features to support product research, listing optimisation, and PPC management. Its PPC functionality includes advanced tools like keyword and bid management. The platform offers Adtomic to harness the power of AI-driven Amazon advertising.

Adtomic provides actionable data insights and automation features tailored to sellers' needs. With Helium 10, you can uncover all the information you need to enhance advertising efficiency, increase sales, and make informed decisions on advertising investments, maximizing growth opportunities for your business.

5. PPC Scope

PPC Scope is a specialised Amazon PPC management tool with keyword research, campaign optimisation, and performance tracking features. PPC SCOPE comes with pre-established optimisation filters that you can apply to enhance your campaigns.

It notifies you of advertisements and offers that are performing poorly, enabling prompt action to save costs. PPC Scope offers advanced bid management features, data-driven insights, and automated rules to help sellers optimise their PPC campaigns and improve their advertising performance.

6. DataHawk


Image Credit: DataHawk

DataHawk's eCommerce analytics suite equips Amazon sellers with a comprehensive toolkit to drive business growth. Its advanced features include keyword research, bidding, optimising campaigns, and monitoring performance. 

DataHawk stands at the forefront of eCommerce analytics, offering a user-friendly platform that consolidates eCommerce data into actionable insights and recommendations. 

As a next-generation tool, it empowers brands to enhance their sales and profitability across marketplaces like Amazon and Walmart. 

From tracking search results data to assess keyword competitiveness, to evaluating advertising performance, DataHawk provides comprehensive tools to optimize SEO and advertising efforts, ensuring brands stay competitive and profitable.

7. Zon.Tools


Image Credit: Zon.Tools

Zon.Tools is an advanced enterprise-level Amazon PPC management tool that offers automation features, bid management, and performance tracking. ZonTools utilises proprietary A.I. technology to automatically and continuously optimise your PPC campaigns. 

This innovative approach enables sellers to increase sales revenue profitably while saving valuable time. Their system includes a bidding engine, explorer engine, optimisation engine, and phrase-match engine to ensure you make data-driven decisions

8. RevenueWize

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Image Credit: RevenueWize

RevenueWize is a data-driven Amazon PPC management tool offering automated bid optimisation, campaign management, and performance tracking features. The Ads Management Tool utilises AI-powered algorithms that recommend the optimal bid to achieve your target ACoS. These algorithms consider your Target ACoS and historical data to calculate the most effective bid. 

You can implement these recommendations individually or in bulk for seamless campaign optimisation. Employing cutting-edge algorithms and machine learning, our solution optimizes bids by analyzing profitability and performance metrics, empowering sellers to maximize their PPC campaign's revenue and profit.

9. Ignite by Seller Labs


Image Credit: Seller Labs

Ignite is a popular Amazon PPC management tool by Seller Labs that offers features such as automated campaign optimisation, bid management, and performance tracking. It provides data-driven insights and recommendations to help sellers optimise their PPC campaigns and improve their advertising performance.

Ignite by Seller Labs is the ultimate advertising tool for Amazon sellers for both managing a single brand, as well as a powerful platform for agencies and consultants managing advertising for others. 

The software offers a suite of features including Bid Optimization, Custom Keyword Rules, and a Detailed Dashboard, ensuring users have all the tools they need at their fingertips. 

With updates that include more stats, graphs, and actionable items, along with time-saving bulk actions and customized campaign groups, Ignite ensures you have the granular data and tools needed to excel in your Amazon advertising efforts.

10. AdBadger


Image Credit: AdBadger

AdBadger is a comprehensive Amazon PPC management tool offering campaign optimisation, bid management, and performance tracking features. AdBadger provides advanced automation features, including auto-optimisation rules and performance analytics, to help sellers optimise their PPC campaigns and improve their advertising performance.

It also has tools that include an account navigator, bid optimiser, negative keyword finder, negative keyword automation, and positive keyword finder. Their Amazon PPC Software Tool guarantees you maintain optimal bids at all times, regardless of market fluctuations.

11. Teikametrics


Image Credit: Teikametrics

Teikametrics is an AI-powered Amazon PPC management tool offering advanced campaign optimization, bid management, and keyword research features. They use a revolutionary flywheel A.I. method with advanced data analysis and intelligent automation. 

This tool empowers marketers to optimise their advertisements and achieve scalable success across various platforms, including Amazon and Walmart. Teikametrics provides data-driven insights, automation features, and performance tracking to help sellers optimise their PPC campaigns and maximise advertising ROI.

12. AMZ Tracker


Image Credit: AMZ tracker

Step into a world of unparalleled growth and protection with AMZ Tracker, meticulously crafted to cater to the unique demands of navigating Amazon’s competitive marketplace. 

With AMZ Tracker, you dive into advanced keyword research tools, unlocking the potential to discover those niche, highly sought-after words and phrases that customers are actively searching for, and perhaps more crucially, the ones your competitors have overlooked. 

This feature is a game-changer, helping you uncover super high-converting keywords that most standard tools might miss. 

On the competitive analysis front, AMZ Tracker provides an unparalleled view into your competitors' world, letting you dissect their listings, track their sales and Best Seller Rankings, and monitor the impact of their listing changes on their overall performance. It’s about offense and defense, ensuring you not only grow in rankings but also maintain your hard-earned position.

13. RepricerExpress


Image Credit: RepricerExpress

Navigate the intricacies of online selling with RepricerExpress, a dynamic tool trusted by over 4,200 sellers across numerous Amazon and eBay channels. This software is engineered to elevate your sales game, providing an intricate balance between selling more and maximizing your profits. 

With a myriad of pre-made, extensively tested repricing templates at your disposal, getting started is a breeze, allowing you to quickly set up, customize, and tweak your strategies to align with your business goals. RepricerExpress is all about flexibility, ensuring that you can compete in ways that best suit your unique business model. 

The software takes a proactive approach, striving to secure additional profit on each sale by intelligently navigating common market scenarios, such as when competitors are out of stock or when you have successfully claimed the Buy Box. 

In essence, RepricerExpress is not just a tool; it’s your strategic partner in the journey towards sales optimization and profit maximization.

14. PPC Entourage


Image Credit: PPC Entourage

PPC Entourage is a comprehensive Amazon PPC management tool offering advanced campaign optimisation, bid management, and keyword research features. Entourage offers software that enables the development of profitable brands on Amazon through optimising ad revenue, reducing ACoS, and improving profit margins. 

Their suite of tools includes PPC Entourage, which simplifies the optimisation and expansion of Amazon ads without the need for complicated spreadsheets.

Within each campaign dashboard, you can conveniently view the products, targets, search terms, and ASINs underperforming concerning your ACoS targets. This provides clear visibility and helps you identify areas that require optimisation for improved campaign performance.

15. SellerApp


Image Credit: SellerApp

SellerApp is an Amazon seller tool that streamlines and optimizes your PPC campaigns with cutting-edge features such as campaign and bid management, one-click keyword harvesting, and performance tracking analytics.

This PPC Optimization Tool provides data-driven insights like Amazon ads automation and negative keyword optimization to catapult sales and expedite your Amazon strategy.

The tool is also equipped with advanced machine learning, enabling you to stay ahead of the game by automating the process of keyword research. Whether you're just starting out or a seasoned seller, rest assured that SellerApp has got your back!

16. Adalysis


Image Credit: Adalysis

Transform your digital advertising experience with Adalysis, a comprehensive tool designed to revolutionize paid search automation across Google and Microsoft Ads. 

This software is meticulously crafted to enhance your returns, boost conversions, and minimize expenditure, ensuring you get the most out of your advertising spend. 

With Adalysis, you're not just managing your PPC accounts; you're optimizing them at scale. From bid suggestions and tracking across all biddable segments to detailed budget projections, pacing recommendations, and in-depth quality score analysis, every aspect of your account is under control. 

The software’s automated ad testing and multi-dimension ad analysis operate on auto-pilot, guaranteeing a swift and significant boost in productivity. 

Whether you're looking to analyze, optimize, automate, or monitor your campaigns, Adalysis provides the tools and strategies necessary to elevate your advertising efforts and drive meaningful results.

17. Kenshoo


Image Credit: Skai

Embrace the future of advertising with Kenshoo, a unified platform designed to streamline your omnichannel marketing efforts across performance media. 

Built on a foundation of unique data connectivity and advanced artificial intelligence, Kenshoo brings together powerful and measurable ad channels, ensuring a cohesive and data-driven advertising experience. 

For businesses grappling with complex tech stacks, Kenshoo offers a beacon of simplicity without compromising on sophistication. 

The platform is enriched with hundreds of API hooks, data feeds, and strategic relationships, providing you with the resources needed to fuel your advertising efforts without the heavy lifting.

By focusing on measurable channels and safeguarding your customer and business data, Kenshoo ensures that your advertising efforts are not just effective, but also secure and streamlined.

18. Sellozo


Image Credit: Sellozo

Sellozo is an all-in-one Amazon advertising management platform that offers features such as campaign optimisation, bid management, keyword research, ad launch automation, and analytics. It also has capabilities for negative keyword automation and more, to enhance the effectiveness of your Amazon PPC advertising efforts. 

Sellozo is a comprehensive Amazon PPC advertising platform that streamlines and optimises your campaigns for increased growth. Powered by Sellozo's advanced Amazon PPC Ad Automation technology, you can trust that your ads are being optimised for optimal performance, supported by industry experts.

19. ManageByStats


Image Credit: ManageByStats

ManageByStats offers Amazon sellers an exceptional all-in-one tool boasting advanced PPC management features. It delivers data-driven insights, campaign performance analytics, and automation capabilities that significantly optimize advertising performance. 

With various features spanning from bid management to performance tracking, this invaluable asset paves the way for any seller wishing to elevate their advertising game!

20. PPC Bee (Now Called Dotidot) 


Image Credit: Dotidot (Formerly PPC Bee)

Unleash the full potential of your advertising campaigns with Dotidot, a comprehensive tool designed to manage and optimize search campaigns across all major ad systems. 

Formerly known as PPC Bee, this platform is crafted for scalability, allowing you to effortlessly manage campaigns for numerous clients, online stores, and international markets. 

With the ability to incorporate an unlimited number of team members, Dotidot ensures that collaboration and efficiency are at the forefront of your campaign management efforts. 

The platform’s powerful yet user-friendly interface makes managing thousands of search campaigns a seamless experience, ensuring that every campaign is optimized for success. 

Dotidot’s PPC Tuner feature is a standout, providing intelligent recommendations on eliminating underperforming keywords and adding negative keywords to your campaigns, ensuring that your ROI is maximized at every turn. 

Whether you’re looking to enhance campaign performance, streamline management, or optimize ROI, Dotidot provides the tools and insights needed to achieve your advertising goals.

21. Amazooka

Amazooka provides a one-stop comprehensive dashboard for efficiently managing all your brands and products on Amazon. The dashboard comprises different features, including automated customer response, product monitoring, keyword tracking, and multiple seller account support.

Moreover, it has a dedicated Ad Tracker that generates insights on the real-time performance of your campaigns, enabling effective management. Say goodbye to the hassle of product management and hello to effortless performance tracking with Amazooka!

22. AdCore


Image Credit: AdCore

AdCore is a cutting-edge digital advertising management platform with Amazon PPC management features. It incorporates automated solutions for various Search Engine Marketing tasks, tailored for in-house marketing professionals, freelancers, and agencies to efficiently scale their SEM efforts and supersede their targets.

AdCore's campaign optimization, bid management, and reporting features help sellers make the most of their PPC campaigns, improving their advertising performance significantly.

23. Perpetua


Image Credit: Perpetua

Perpetua is an all-in-one Amazon advertising optimization platform offering campaign optimization, bid management, and performance analytics features. Streamline your advertising efforts and save time and money with Perpetua's automated campaign creation, execution, and optimisation capabilities.

It provides data-driven insights, automation features, and performance tracking to help sellers optimise their PPC campaigns and increase sales. Leveraging AI-powered smart recommendations and contextual, conversion-based bidding algorithms, Perpetua is designed to maximise the efficiency of your ad spend, providing you with optimised results.

24. AdScale


Image Credit: AdScale

AdScale is a remarkable Amazon PPC management tool powered by AI and equipped with machine learning algorithms to optimise campaigns and drive sales growth. It boasts advanced features for bid management, campaign optimisation, and keyword research. AdScale provides sellers with data-driven insights, advanced automation, and performance tracking. With AdScale at their fingertips, sellers can fine-tune their PPC campaigns to improve advertising performance and maximise profitability.

25. BidX


Image Credit: BidX

BidX is the ultimate Amazon PPC management tool that improves your campaigns with automated bidding, campaign creation, and more. Robust and integrated with machine-learning algorithms, BidX guarantees top advertising performance.

BidX streamlines keyword research, optimizes campaigns, and assesses performance for maximum efficiency. Additionally, BidX's team of experts can help refine your ad strategy and boost your product's visibility. Say goodbye to outdated PPC tools and hello to the future of Amazon PPC management with BidX!

Learn more about Amazon PPC Tools in these related articles: Amazon Seller Analytics Software, Best Amazon Analytics Tools, and Amazon PPC Automation Software

Conclusion On The Best Amazon PPC Software

These are some of the best Amazon PPC management software and tools available. Each tool offers unique features and capabilities to help sellers optimise their PPC campaigns, improve their advertising performance, and drive more sales on the Amazon marketplace. 

It's essential to carefully evaluate each tool's features, pricing, and user reviews to determine the one that best fits your business needs and budget.

Propel your Amazon business forward using Scale Insights, the rule-based Amazon PPC automation platform. Craft campaigns in less than a minute and access powerful data with a single click! Try a free 30-day trial (no credit card needed), starting at $78 up to $688 monthly. Customized plans are available for up to 2,000 automated ASINs. Get in touch for more information.

Ready to deepen your understanding of Amazon PPC? Explore these informative articles: How Much is Amazon PPC, Best Amazon Analytics Tools, and Advanced PPC Strategies.

Frequently Asked Questions About The Best Amazon PPC Software

How Much Does Amazon PPC Automation Software Cost?

The cost of Amazon PPC automation software varies depending on the features and level of automation offered. Generally, prices can range from $50 to $1,000 or more monthly. Some software providers may also charge a percentage of your advertising spend in addition to a monthly fee.

What Are Amazon PPC Tools?

Amazon PPC tools are software or applications designed to help sellers optimise and manage their Amazon PPC campaigns. These tools offer features such as keyword research, bid management, performance tracking, campaign optimisation, and reporting to help sellers achieve better results from their Amazon PPC advertising efforts.

How Can Amazon PPC Tools Benefit My Business?

Leveraging Amazon's suite of PPC tools can deliver an unrivaled competitive edge by streamlining and optimizing your campaigns. These tools save time on manual labor, uncover profitable products and keywords, and boost advertising ROI through data-driven decisions.

From sales analytics to invaluable insights, the e-commerce behemoth offers a wealth of resources designed to elevate your Amazon business. With these tools, you can drive more revenue, attract a wider audience, and quickly boost sales performance.

How Do I Choose The Right Amazon PPC Tool For My Business?

When choosing an Amazon PPC tool for your business, consider your budget, features and functionalities, ease of use, customer reviews and ratings, customer support, and compatibility with your specific needs and goals. Evaluating and choosing a tool that fits your business needs and budget is essential. Making the right decision can make or break your company, so take the time to weigh your options carefully.

What Is Amazon PPC software?

Amazon PPC software is a tool designed to help sellers and advertisers optimize their advertising campaigns on Amazon's platform. It automates various tasks such as keyword research, bid management, and performance analytics, helping users increase their visibility, drive sales, and improve their return on advertising spend.

Which Tool Is Used For PPC Keywords On Amazon?

There are several tools available for managing PPC keywords on Amazon, with popular options including Scale Insights, Helium 10, Jungle Scout, and Sellics. These tools provide features like keyword research, competitor analysis, and bid management to help optimize your PPC campaigns and improve your advertising efficiency.

Is Amazon PPC Worth It?

Yes, Amazon PPC can be worth the investment as it helps to increase product visibility and drive sales, particularly for new products or highly competitive categories. 

However, the effectiveness depends on proper campaign management, including regular monitoring and optimization of keywords, bids, and ad placements to ensure a positive return on investment.

What Is PPC Software?

PPC (Pay-Per-Click) software is a tool designed to automate and optimize online advertising campaigns. It helps advertisers manage bids, select keywords, analyze performance, and make data-driven decisions to improve the effectiveness of their ads, ultimately aiming to increase visibility and conversion rates while minimizing costs.