18 Best Amazon FBA Analytics Software For Amazon Sellers (With Prices)

  • #Scale Insights Team
amazon seller tools analytics tools for amazon sellers best amazon fba analytics software

To thrive in the cutthroat Amazon Marketplace, having the right Amazon FBA analytics software is critical to your success. That's why we've compiled this guide ranking the top 18 Amazon FBA analytics tools for sellers. Explore and find the perfect match for your business needs!

Each section discusses the basic features and functionalities of the analytics tool and a summary of key features. All of these will help you decide on choosing the best software for your Amazon business.

#1. Scale Insights: AI-Powered, All-In-One Analytics Suite For Amazon Sellers


Scale Insights is a top-tier Amazon PPC automation solution crafted for FBA sellers aiming to take their businesses to the next level. It’s a fully scalable automation solution, with plans to expand its innovative offerings to FBM and Vendors Central business models.

Created and utilized by thriving Amazon FBA entrepreneurs with 8-figure revenues, this platform's advanced Scale-matic Tech brings AI automation to a new level.

Offering unmatched control over ad expenditure, Scale Insights fine-tunes your campaigns through extensive automation and dynamic real-time bidding, ensuring maximum ROI.

This tool smartly detects high-performing keywords and offers insightful information on the interplay between organic sales, PPC, and promotional activities.

Stay up-to-date with updates on sales, profits, advertising expenses, ROI, and profit margins, enabling you to make well-informed, data-driven decisions that drive your business's growth.

Scale Insights pricing: Free 30-day trial (no credit card needed), starting at $78 up to $688 monthly. Customized plans are available for up to 2,000 automated ASINs

Key features:

  • Efficiently manage your strategy accurately and maintain complete control over your automation process.

  • Unmatched advertising intelligence to discover hidden opportunities and promptly address losses.

  • Powerful analytics for tracking profits, trends, and understanding the influence of promotions and advertising on organic sales.

  • Enhanced profitability through round-the-clock automation, as though having a dedicated team handling your Amazon PPC campaigns.

  • Fully adaptable to support you in automating, scaling, and analyzing sales data from your PPC campaigns with confidence.

  • Effortlessly set up multiple campaigns in just a minute using AI-powered technology.

  • Intelligent keyword algorithm that separates high-performing keywords increases bids on underperforming keywords with strong historical results and pauses ads based on conversion rates.

#2. JungleScout: Robust Analytics Solution For Amazon Sellers

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Image Credit: JungleScout

JungleScout is a popular Amazon analytics tool that helps sellers navigate the complex Amazon marketplace. With robust features, JungleScout assists sellers in demand forecasting accurately, inventory management, and sales analytics. It's handy for Amazon FBA sellers, making it one of the best tools for scaling their Amazon business.

Price range: $29 - $84 per month

Key features:

  • Accurate demand forecasting

  • Keyword research and tracking

  • Inventory management

  • Sales analytics

  • Integration with Amazon Brand Analytics

#3. DataHawk: Powerful Amazon Analytics Tools For Data-Driven Sellers


Image Credit: DataHawk

DataHawk is an advanced analytics tool that provides Amazon sellers with actionable insights to improve their sales and profitability. This Amazon analytics software covers everything from product research and keyword tracking to financial health and inventory management. 

DataHawk is an invaluable tool for sellers looking to grow their Amazon business.

Price range: Custom pricing (annual subscription-based)

Key features:

  • Product research and analysis

  • Keyword research and tracking

  • Financial health assessment

  • Inventory management

  • Sales analytics

#4. QuantifyNinja: Tailored Analytics Solution For Amazon Sellers

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Image Credit: QuantifyNinja

QuantifyNinja offers a customized analytics experience catering specifically to Amazon sellers seeking to enhance their sales performance.

Its intuitive design and feature-rich platform enable users to delve deep into keyword performance, monitor inventory levels, and assess their financial standing. Amazon FBA sellers will find QuantifyNinja a valuable asset in optimizing their business operations.

Price range: Starts at $39 per month

Key features:

  • In-depth sales performance analysis

  • Targeted keyword research and monitoring

  • Proactive inventory management

  • Comprehensive financial health evaluation

  • Seamless integration with Amazon Brand Analytics

#5. Shopkeeper: Streamlined Amazon Analytics Tools For Growing Sellers


Image Credit: Shopkeeper

Shopkeeper is a focused analytics tool emphasizing inventory health analytics, precise keyword tracking, and insightful sales stats. It offers a well-rounded solution for Amazon sellers seeking to enhance business operations.

Price range: $20 - $90 per month

Key features

  • Advanced inventory management system

  • Pinpoint keyword research and tracking

  • In-depth sales analytics and insights

  • Thorough financial health assessment

  • Smooth integration with other essential Amazon seller tools

#6. ChannelAdvisor: Enterprise-Level Analytics Tool For Amazon Businesses


Image Credit: ChannelAdvisor

ChannelAdvisor is a sophisticated, enterprise-level analytics tool tailored for established Amazon businesses requiring advanced functionality. It offers a comprehensive feature set, including efficient inventory management, detailed sales analytics, and access to Amazon Brand Analytics.

This powerful software caters to the needs of larger sellers looking for an all-encompassing solution to manage and grow their Amazon business.

Price range: Custom pricing

Key features:

  • Scalable inventory management solution

  • Actionable sales analytics and reporting

  • Exclusive access to Amazon Brand Analytics

  • Comprehensive keyword research and tracking

  • Streamlined integration with other essential Amazon tools

#7. Splitly: Innovative Amazon Analytics Tool for Optimization

Splitly is a cutting-edge Amazon analytics tool that leverages AI-powered algorithms to optimize product listings and increase sales. Amazon sellers can monitor critical metrics like profit data and generate a repeat purchase behavior report. All these and more allow the seller to make data-driven decisions to boost business performance.

Price range: $47 - $197 per month

Key features:

  • AI-driven optimization

  • Access to Amazon Brand Analytics

  • Detailed product listing analysis

  • Key metrics tracking

  • Profit data insights

#8. SellerLegend: AI-Enhanced Analytics For Smarter Amazon Sales Strategies


Image Credit: SellerLegend

SellerLegend's comprehensive dashboard offers insights into Amazon PPC campaigns, product listings, and key metrics. This is an excellent choice for Amazon sellers looking for an all-in-one analytics solution.

Price range: $49.99 - $99.99 per month

Key features:

  • Comprehensive analytics dashboard

  • PPC campaigns monitoring

  • In-depth product listing analysis

  • Access to Amazon Brand Analytics

  • Key metrics tracking

#9. HelloProfit: In-Depth Amazon Analytics 


Image Credit: HelloProfit: In-Depth Amazon Analytics 

HelloProfit offers a detailed analysis of sales data, advertising performance, and product listing insights, allowing users to identify areas of growth and improvement.

Price range: 21-day free trial, then starts at $97 per month

Key features:

  • In-depth sales analytics and reporting

  • Advertising performance tracking

  • Product listing optimization insights

  • Inventory management and forecasting

  • Integration with multiple seller accounts

  • Customizable dashboard for easy data visualization

#10. Profitero: Advanced Amazon Analytics 

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Image Credit: Profitero: Advanced Amazon Analytics 

Profitero is another excellent Amazon analytics tool that delivers in-depth insights into profit data, key metrics, and product listings. 

Based on actionable data, this software empowers sellers to decide to optimize their Amazon business further. It's easily one of the best Amazon analytics tools available.

Price range: Custom pricing

Key features:

  • Advanced analytics dashboard

  • Profit data insights

  • In-depth product listing analysis

  • Access to Amazon Brand Analytics

  • Key metrics tracking

#11. FeedbackWhiz: Comprehensive Tool For Amazon Seller Success

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Image Credit: Comprehensive Tool For Amazon Seller Success

FeedbackWhiz offers many features to grow your business. Its user-friendly dashboard allows you to monitor profit data, manage product listings, and keep you on your game.

Sellers can make insightful decisions that will help them increase sales, improve customer satisfaction, and identify purchasing behavior. It's a great Amazon analytics solution for any scaling business.

Price range: $19.99 - $139.99 per month

Key features:

  • Detailed analytics dashboard

  • Profit data analysis

  • Product listing management

#12. PPC Entourage: Best Amazon Analytics Tool For Optimizing PPC Campaigns

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Image Credit: PPC Entourage

PPC Entourage is a specialized Amazon analytics tool that optimizes PPC campaigns for maximum profitability. With its advanced features, sellers can monitor key metrics, make data-driven decisions, and enhance ad performance.

PPC Entourage allows sellers to identify opportunities for improvement, ensuring their campaigns are cost-effective and profitable. It's a must-have for sellers who want to grow their ROI and business simultaneously.

Price range: Custom pricing

Key features:

  • Ad performance analysis

  • PPC campaign optimization

  • Advanced metrics monitoring

#13. Feedvisor: AI-Driven E-commerce Analytics And Revenue Optimization Platform For FBA Sellers


Image Credit: Feedvisor

Feedvisor focuses on data-driven insights to provide actionable information on pricing, inventory, advertising, and more. It's one of the most sophisticated Amazon analytics tools helping sellers boost sales and stay ahead of the pack. 

This is the perfect tool if you want your Amazon business to be AI-powered and automated.

Price range: Custom pricing

Key features:

  • AI-powered analytics

  • Pricing and inventory optimization

  • Advanced marketing tools

  • In-depth sales data analysis

  • Seamless integration with multiple seller accounts

#14. SellerLabs: Comprehensive Amazon Analytics For Streamlined Business Growth

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Image Credit: SellerLabs

SellerLabs is a suite of tools allowing sellers to streamline operations. It offers in-depth insights into product performance, customer behavior, market trends, and more.

You can choose from various FBA seller tools for advertising optimization, competitor research and analysis, and more.

Price range: $39 - $299 per month

Key features:

  • Market tracker

  • Comprehensive analytics dashboard

  • Inventory and advertising optimization

  • Competitor analysis

  • Customer behavior insights

#15. Salesbacker: Boost Amazon Sales With Automated Email Campaigns


Image Credit: Salesbacker

Boost your email marketing efforts and improve customer retention with Salesbacker. 

This Amazon analytics tool enables sellers to create highly-targeted email campaigns through automated features. These help increase product reviews, encourage repeat purchases, and build a loyal customer base.

Price range: $19 - $159 per month

Key features:

  • Email marketing automation

  • Customer data analysis

  • Review and feedback management

  • Repeat purchase insights

  • Customizable email templates

#16. eComSpy: Uncover Hidden Opportunities With In-Depth Market Research

eComSpy helps sellers tap into the vast Amazon market through powerful data analytics. It analyzes product data, sales trends, and competitor performance, from which sellers can make strategic decisions.

Price range: Custom pricing

Key features:

  • In-depth market research

  • Product data analysis

  • Sales trend insights

  • Competitor performance monitoring

  • Strategic decision-making support

#17. AMZAlert: Protect Your Amazon Business With Real-Time Alerts


Image Credit: AMZAlert:

AMZAlert is a proactive Amazon analytics tool that helps sellers monitor their product listings and protect their businesses from potential threats. 

By providing real-time alerts on listing changes, negative reviews, and competitor actions, AMZAlert allows sellers to address issues quickly and maintain their brand reputation.

Price range: Custom pricing starts at $0.95 ASIN per month

Key features:

  • Real-time listing monitoring

  • Negative review alerts

  • Competitor tracking

  • Brand reputation management

  • Quick issue resolution

#18. Seller Bench: Maximize Amazon Reimbursements With Automated Analysis


Image Credit: Seller Bench

Seller Bench is one of the best Amazon tracking tools for lost or damaged inventory, refund discrepancies, and other potential issues. 

This software ensures sellers are properly reimbursed. It helps brand owners optimize their financial health for maximum net profit margins.

Price range: Custom pricing

Key features:

  • Automated reimbursement analysis

  • Lost or damaged inventory tracking

  • Refund discrepancy identification

  • Financial health optimization

  • Dedicated support team

Conclusion On Amazon Analytics Tools

Amazon analytics tools are indispensable assets for any seller looking to grow and optimize their Amazon FBA business. 

Whether you're a small brand owner, enterprise, or independent seller, using these tools will positively impact your gross revenue and long-term success.

As the e-commerce landscape evolves, besting your competition requires constant adaptation and a deep understanding of your customer's needs, wants, and desires.

Try a free 30-day trial of Scale Insights (no credit card needed), starting at $78 up to $688 monthly. Customized plans are available for up to 2,000 automated ASINs. 

Arguably the best Amazon analytics tool in the market today, it taps the power of AI to give you complete control and visibility over your Amazon ad campaigns, sales, inventory, finances, and more. Contact us to learn more.

Frequently Asked Questions About Amazon FBA Analytics Tools

What Are The Best Amazon Analytics Tools For Tracking Buy Box Performance?

The best Amazon analytics tools for tracking Buy Box performance include Scale Insights, Appeagle, Feedvisor, and Sellerlabs.

Is There A Free Trial For Amazon Analytics Tools?

Most tracking tools offer a 7-day free trial. Scale Insights provides a limited, 30-day trial of the best tools for FBA sellers with zero obligations. Contact us to learn more.

How Do Amazon Analytics Tools Help Me Improve My PPC Campaigns?

Amazon analytics tools help improve your PPC campaigns by providing insights into keyword performance, identifying negative keywords, and optimizing your ad spending to maximize your return on investment.

How Can I Tell How Much Profit I'm Making Through Amazon Analytics Tools?

Amazon analytics tools display your profit data by analyzing your sales, costs, and fees, giving you a clear understanding of your profitability and areas for improvement.

How Often Do Amazon Analytics Tools Update Their Data?

The frequency at which Amazon analytics tools update their data varies, but most tools update at least once daily, providing fresh insights and up-to-date information.

Can Amazon FBA Tools Help Me Identify Product Niches?

Yes, Amazon FBA tools can help you identify product niches by analyzing sales data, market trends, and competitor performance, giving you insights into potential opportunities for growth.

How Can I Use Amazon Analytics To Improve My Keyword Research?

You can use these tools to improve your keyword research by providing search volume, competition, and keyword ranking data, enabling you to optimize your product listings for better visibility and sales.

Can I Track My Promotions And Discounts With An Analytics Tool?

Most Amazon analytics tools allow you to track promotions and discounts, helping you understand their impact on your sales and revenue and allowing you to optimize your marketing efforts accordingly.